Search Results for: marketing landscape

In a market known for its creativity, agility, and digital-first consumers, marketing in the Philippines continues to evolve, blending local insight with global innovation to drive business growth. The SMARTIES Business Impact Index (BII) 2024 – Philippines recognizes the agencies, brands, advertisers, and solution providers who stood out by delivering measurable impact through modern marketing. […]

China’s marketing ecosystem continues to set the pace for innovation, from advanced mobile ecosystems to AI-powered personalization and platform-native creativity. But what truly sets the leaders apart is their ability to turn innovation into measurable business results. The SMARTIES Business Impact Index (BII) 2024 – China recognizes the agencies, brands, advertisers, and solution providers that have

Vietnam is fast becoming one of Southeast Asia’s most dynamic marketing landscapes — fueled by a young digital population, rapid mobile adoption, and a bold appetite for innovation. The SMARTIES Business Impact Index (BII) 2024  Vietnam celebrates the brands, agencies, advertisers, and solution providers who have gone beyond experimentation to deliver marketing that drives real

India’s marketing ecosystem is as vast as it is vibrant, shaped by cultural complexity, digital acceleration, and a relentless focus on outcomes. In a market where scale meets innovation, standing out means turning creativity into a consistent business impact. The SMARTIES Business Impact Index (BII) 2024 – India recognizes the agencies, brands, advertisers, and solution

Indonesia’s marketing landscape is uniquely dynamic, where cultural richness, mobile-first behaviour, and platform innovation converge to create bold, high-impact campaigns. But in today’s performance-driven world, creativity alone isn’t enough. What matters is impact. The SMARTIES Business Impact Index (BII) 2024 – Indonesia celebrates the brands, agencies, advertisers, and tech enablers that have delivered marketing with