Imagine this. It’s the end of the day, you are cosily tucked into bed. As you are about to drift into sleep, a thought sweeps your mind – oh that living room chair has been a bit creaky. What can I do about it? You wake up…. Who do you turn to? When in doubt, […]
Making Brands Visible In An AI Search Era Read More »
Festive marketing in 2025 is no longer about casting a wide net; it’s about striking with intent. The era of one-size-fits-all festive messaging is fading fast. Consumers across APAC are navigating their purchase journeys with sharper expectations—not just for value, but for values. They want deals that are timely, platforms that are intuitive, and brands
Inside Festive 2025: How APAC Shoppers Are Rewriting the Rules of Conversion Read More »
Exclusive Roundtable to Redefine Marketing as a Measurable Growth Driver MMA Global Indonesia is hosting its inaugural Executive Dialogues 2025 on August 26, at The Hermitage, a Tribute Portofolio Hotel in Jakarta. The exclusive, invitation-only roundtable brought together over 80 of Indonesia’s most influential C-level Executives, Thought Leaders & President Directors across marketing, advertising, media,
Indonesia’s C-Suite to Convene at MMA Executive Dialogues 2025 Read More »
Marketers often find themselves on the defensive, constantly justifying budgets, especially when campaigns fall short. The knee-jerk reaction is almost always to push for more: more budget, more reach, more frequency. But what if the underlying issue isn’t that you’re spending too little, but rather that you’re spending in all the wrong places? This is
What if You’re Not Underinvesting – Just Investing in the Wrong Audience? Read More »
For the CEO, the marketing function is no longer just about brand awareness; it’s about tangible, measurable impact on the bottom line. Yet, delivering highly relevant marketing with a focus on personalization at scale has never been more challenging. We live in an era defined by signal loss, as traditional tracking methods become obsolete, heightened
Targeting Without Identity — A CEO’s Guide to Scalable Relevance Read More »
For too long, the prevailing wisdom in marketing has been about achieving maximum reach. The bigger the audience, the better the results, or so the thinking went. Yet, in today’s intricate digital landscape, this “more is better” approach often translates to diminishing returns and colossal waste. The savviest CMOs are recognizing that the game has
Outsmart, Not Outspend — The CMO’s New Advantage Read More »
For decades, the mantra in advertising has been “maximize reach.” The more people you expose to your brand, the better, right? However, new research and a groundbreaking approach from MMA Global suggest that this long-held belief is fundamentally flawed when it comes to maximizing ad effectiveness. The Movable Middles Growth Framework (MMGF) champions a “Moneyballing”
The MMA’s Data Maturity Framework, developed in collaboration with EY, provides a strategic roadmap for marketers to overcome data challenges and optimize marketing efforts across compliance, analytics, connectivity, decision-making, and value creation. Understanding the Framework’s Purpose The Data Maturity Framework helps marketers: Navigate evolving data landscapes Benchmark progress in compliance, cookie-less advertising, and cross-platform engagement
Data Maturity Framework 2.0: From Tactical to Strategic Focus Read More »
In contemporary marketing research, data maturity, defined as the capability of brands and marketers to effectively manage and utilize data, has become essential for achieving greater business impact. MMA Global, with the trailblazers across the marketing and advertising industry, has built Data Think Thank (DATT) to powering marketers with the best understanding of the evolving
In today’s complex digital landscape, major brands face a significant challenge: reaching their audience effectively while avoiding the risks of ads appearing near unsafe or inappropriate content (Hybrid). Brand safety is a critical factor in maintaining consumer trust and ensuring the effectiveness of digital campaigns: [1], [2] 35% of consumers hold brands accountable for ads
AI Advertising at Scale: Driving Ad Performance Without Compromising Brand Reputation Read More »
