In 2025, Vietnam’s beauty market is entering a new growth phase, driven by changes in how consumers approach and sustain personal care habits. Alongside the advantages of a young population and the rapid expansion of e-commerce, consumer behavior increasingly reflects the role of beauty as part of everyday life. Amid intensifying competition between domestic and […]
The emergence of TikTok, together with the rise of shoppertainment in 2023, has fundamentally reshaped consumers’ purchasing habits and spending power on E-commerce. YouNet ECI – a leading E-commerce growth consulting firm for brands in SEA, and YouNet Media’s data intelligence forecasts that in the best case scenario, the Vietnam E-commerce market will grow at a 35% CAGR, reaching approximately $49.9 billion by 2028. However, the rapid growth does
Health as a New Growth Engine The global health and wellness economy has moved beyond being a short-term trend to become a structural shift in how consumers define value and make purchasing decisions. According to the Global Wellness Economy Monitor 2024 by the Global Wellness Institute, the market expanded from USD 5.03 trillion in 2019 to USD
Health & Wellness Economy, The New Wave of FMCG Growth Read More »
A research “How AI-Enhanced Creatives Transform User Engagement” provided by Hybrid & Dentsu unveils groundbreaking insights into the evolving landscape of advertising formats. The research sheds light on the AI-driven Contextual advertising platform VOX which provides eye-catching In-image ads along with other native creatives. The companies explain how special effects implemented to ads creatives are reshaping audience engagement, providing marketers with
Innovative Ad Formats Reshape Audience Engagement: Reveals Latest Research Read More »
As marketers in Indonesia plan for the year ahead, Ramadan is perhaps the most critical moment to get right. Consumer intent and activity start early, shopping journeys span several online and offline touchpoints, and expectations for relevant and convenient experiences are higher than ever before. Moreover, Indonesians are 3x more comfortable with AI-generated content compared to
4 Insights Marketers Need to Know About Indonesia’s Ramadan Shoppers in 2026 Read More »
Jakarta, December 19, 2025 — The year 2025 marked a pivotal phase for Indonesia’s streaming industry. Shifts in viewing behavior, accelerated digital adoption, and the growing appeal of local content have firmly positioned streaming as a primary medium for entertainment consumption across the country. Based on aggregated internal data from Vidio throughout 2025, the industry experienced significant acceleration compared to the previous year. As Indonesia’s largest OTT platform, these trends also reflect broader national streaming dynamics. Total watch time increased by
Year in Review 2025: The Golden Year of Local Streaming Content in Indonesia Read More »
As Indonesia prepares for its biggest shopping moment, Ramadan 2026, Glance and InMobi Advertising, in collaboration with WPP Media, revealed insights from their upcoming report, Glance Into the Future: Win Indonesian Consumers in the Age of AI During Ramadan and Beyond, at MMA IMPACT Indonesia 2025. We have captured the highlights: the most significant shifts shaping content consumption in Indonesia and ideas for Ramadan marketing with AI and innovative media. AI Adoption Is
Amid the clatter of crowded cafés, the churn of new formats, and consumers who switch preferences with remarkable speed, Vietnam’s food and beverage market is both exhilarating and unforgiving, where price sensitivity is high and competitive intensity is relentless, in this climate, slogans fade quickly while operating discipline endures, which is precisely the premise of
LEADING WITH PURPOSE IN THE AGE OF BRAND AUTHENTICITY Read More »
JAKARTA, INDONESIA – 24 September 2025 – PT Elang Mahkota Teknologi Tbk (Emtek), Indonesia’s leading technology and media conglomerate, today announced the appointment of Himanshu Shekhar as Chief of Commerce Business Officer. The paradigm for marketing investment is shifting. As brands increasingly prioritize conversion and ROI over traditional metrics like impressions and reach, digital commerce
Since ChatGPT launched in late 2022, AI has rapidly transformed how people search for information. Increasingly, users rely on AI chatbots and enhanced search features rather than traditional results pages. Google has accelerated this trend with its AI Overview capabilities. One key question now shapes the digital publishing landscape: “How does AI search impact SEO?”
How Does AI Search Impact SEO? A Publisher’s Guide Read More »
