Search Results for: marketing landscape

Marketing, a pivotal component of business operations, has undergone a dramatic transformation with the advent of advanced technologies. Traditionally, marketing was predominantly a public and informative exercise, utilizing billboards, TV and radio ads, and print media to reach a wide audience. However, as markets became more saturated and competitive, fuelled by technological advancements and economic

AI enables Unconventional Thinking In 2024, AI is experiencing a significant surge, starting with transforming abstract concepts into tangible realities.  Collaboration with AI unlocks unbounded creativity. For instance, while mentioning “Catfish,” one might envision the literal fish, but AI transcends conventional thinking by envisioning a fusion of cat and fish, showcasing its capacity to think

In recent years, the marketing landscape has undergone a significant transformation with the emergence of retail media networks, heralding what many consider to be the third wave of digital advertising. As we delve deeper into this phenomenon, it becomes clear that retail media networks are not just a fleeting trend but a substantial shift that

The landscape of advertising is undergoing a significant transformation, with Connected TV (CTV) advertising emerging as a powerful tool for brands to engage with their target audience effectively. CTV Native, pioneered by Teads, represents a groundbreaking approach to advertising, seamlessly integrating ads into smart TV operating systems’ home screens. This innovative format ensures maximum visibility

MMA Global, a not-for-profit organization, officially opens for entries for the prestigious 2024 SMARTIES™ Awards. This annual competition celebrates outstanding brands, agencies, and marketers across the globe, encouraging them to submit their most creative and impactful marketing campaigns. The program continuously strives for growth, solidifying its position as a cornerstone for showcasing exceptional marketing case