Search Results for: marketing landscape

On October 25th, MMA Impact Vietnam will mark its 13th year, hosted under the theme Navigating Marketing: Leadership, Innovation, and Future Strategies at the JW Marriott Saigon. The event will convene over 1,000 C-level executives, making it a premier gathering for leaders in Vietnam’s marketing industry. Since its inception in 2011, MMA Impact, organized by

Having traversed many goal posts in its relatively short life, MMA has been successful in building relevance, resilience, and readiness in the local Indonesian market. It has done so while keeping pace with the global marketing transformation and also actively helping define it. The industry body has established itself as the most definitive mouthpiece for the marketing fraternity in the bustling Indonesian consumer landscape, under the leadership of its dynamic country head, Shanti Tolani.  In this interview with

2025 wasn’t the dawn of AI, it was the year it became infrastructure. Across APAC, AI moved from isolated experiments into the daily workflows of creativity, media, and customer experience. Global AI-in-marketing investment surpassed US$47.3 billion, and 88% of marketers now use AI tools every day. The real shift took place where marketers began seeing

When most marketers think about AI, they picture tools that write ad copy, generate slick but soulless images, or optimize ad spend by a few percentage points. It’s useful, but hardly revolutionary. But what if the real AI marketing revolution is already here, and it looks nothing like what we’ve been told? It’s not happening