Search Results for: marketing approaches

5 Benefits to Enter the SMARTIES™ Awards 2024

The SMARTIES™ Awards symbolize excellence in marketing, honoring the most innovative and impactful campaigns globally. Yet, the rewards of participation reach far beyond the trophy. Here are five compelling reasons why joining the SMARTIES™ Awards 2024 can propel your marketing endeavors and career: 1. Recognition and Prestige Winning a SMARTIES™ Award brings significant industry recognition. […]

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Retail Media: Blending the science of performance and the art of brand building

Retail Media: Blending the science of performance and the art of brand building

In recent years, the marketing landscape has undergone a significant transformation with the emergence of retail media networks, heralding what many consider to be the third wave of digital advertising. As we delve deeper into this phenomenon, it becomes clear that retail media networks are not just a fleeting trend but a substantial shift that

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Sneha Bhaskar

Navigating the rising tide of Connected TV Advertising: Strategies for success

The landscape of advertising is undergoing a significant transformation, with Connected TV (CTV) advertising emerging as a powerful tool for brands to engage with their target audience effectively. CTV Native, pioneered by Teads, represents a groundbreaking approach to advertising, seamlessly integrating ads into smart TV operating systems’ home screens. This innovative format ensures maximum visibility

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If all marketers have access to the same AI tools, how does one stand out?If all marketers have access to the same AI tools, how does one stand out?

If all marketers have access to the same AI tools, how does one stand out?

Adopting cutting-edge AI technologies is now essential for marketers to stay ahead of the curve. However, with increasing democratization, everyone has access to the same tools. It is thus just as crucial for marketers to go beyond AI capabilities to build creative and unique campaigns — and achieve the desired business impact. While AI tools

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Engagement Unlocked: Using Attention to Boost Brand Outcomes

The digital landscape has become a revolving door of content that vies for consumer attention. With this content explosion and an increasing number of platforms and channels available, marketers have found it challenging to break through the noise with their messages, making attention an appealing and essential concept in advertising. Fragmented and fleeting consumer attention

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MMA Global announces the SMARTIES™ X Global & North America 2023 Winners

MMA Global proudly announces the winners of the esteemed SMARTIES™ X Global & North America 2023 Awards. This prestigious program recognizes the most innovative and impactful marketing campaigns across the globe, showcasing the brilliance of marketing professionals who push boundaries and redefine industry standards to #shapethefutre of creativity and innovation in marketing.   The SMARTIES™ X

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SMARTIES X Global 2023 Shortlist Announced

The shortlist for the 2023 SMARTIES X Global Awards, spotlighting exceptional achievements in modern marketing and business impact, is finally unveiled. These initiatives demonstrate the ability of creative approaches to provide tangible outcomes in six channels: Purpose Driven Marketing, Marketing Impact, Impact Media, Emerging Tech Marketing,  E-commerce marketing and Creative. SMARTIES is the world’s first

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Effective media planning for accelerated online growth

Industry leaders Pawan from Mensa Brands and Shwetha from Amazon Ads delve into crucial aspects of the business and marketing landscape, offering insights into the dynamic consumer trends of 2023. The discussion highlights the pivotal role of digital media strategies, the power of audience insights, and the significance of insight-driven marketing for achieving robust growth.

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3 Steps for marketers to drive better outcomes with attention-focused ad strategies

Harnessing the power of attention is critical for the success of ad campaigns. The digital space has an abundance of platforms competing for consumer attention. Within each platform, pieces of content compete to attract attention with visuals and sound, increasing the time the user spends scrolling through. The constant stream of content and the narrowing

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