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SMARTIES™ 2025: Celebration of Marketing Excellence – Now Open for Submissions!

Singapore – MMA Global proudly announces the opening of entries for the 2025 SMARTIES™ Awards, the premier marketing awards program that honors trailblazing brands, agencies, and marketers driving innovation and business impact. As the marketing landscape evolves with advancements, SMARTIES™ continues to recognize transformative campaigns that redefine industry standards. This year, the competition aims to highlight […]

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OBM2 Presentation Deck and Implementation Guide

At MMA Global APAC, our goal is to help marketers navigate today’s most pressing challenges with strategies grounded in data, not guesswork. In today’s fragmented media landscape, where marketing budgets are scrutinized and customer acquisition costs are rising, traditional reach-based advertising is no longer enough. Marketers are under increasing pressure to drive profitability, efficiency, and

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The Responsible AI Imperative: How CMOs Can Drive Ethical AI Adoption

Marketing’s Next Mandate: Ethical AI as a Competitive Advantage: Artificial Intelligence (AI) is powering a new era of marketing—enabling hyper-personalized experiences, campaign optimization, and predictive analytics at an unprecedented scale. But as its use proliferates, so do the questions: Is it fair? Is it transparent? Is it safe? For CMOs in the APAC region, the

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Navigating the Open Internet: A Marketer’s Guide to Building Trust and Driving Engagement in 2025

The open internet offers marketers endless possibilities to connect with consumers on a global scale. At the same time, it brings a new wave of challenges, especially around accuracy, transparency, and consumer trust. As digital landscapes evolve, people’s expectations are rising fast. They demand honesty, responsible data management, and meaningful engagement from the brands they

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The 2025 Consumer: Spending Shifts, New Costs, and Marketing Opportunities

Consumer behavior is shifting fast, influenced by rising costs, evolving technology, and changing expectations. Marketers who keep up with these trends will have a better shot at staying ahead of the competition. Here’s a look at what’s happening with consumer spending in 2025 and what it means for brands. How Consumer Spending Is Changing (Image

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The Rise of AI in Marketing from A Human-Centric Perspective

Marketing is constantly evolving, and AI is now at the center of this transformation. As we step into 2025, AI is no longer just another tool in the marketer’s arsenal. It’s a game-changer. However, instead of replacing human creativity, AI is best seen as an assistant, helping us work smarter, faster, and more effectively. How

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In 2025, Data Alone Won’t Win Customers—Experience Will

The era of AI-driven personalization is here. For years, brands have invested heavily in collecting data. Every website visit, cart abandonment, and social media interaction generates insights that businesses hope to use for better marketing. But despite this data explosion, many brands are still struggling to turn numbers into real customer relationships. Why? Because having

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The Personalization Playbook – A Proven 3-Step AI Framework for CX Leaders

Beyond Segmentation: The Shift to AI-Powered Personalization For years, personalization was synonymous with segmentation. Brands grouped customers into broad categories based on past purchases, demographics, and engagement history. While this approach improved relevance, it remained static and reactive—failing to account for real-time behaviors, evolving preferences, and contextual needs. In 2025, artificial intelligence is redefining the

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AI’s Transformative Impact on Brand Communication: Insights and Actionable Items

The rapid advancement of artificial intelligence (AI) is reshaping the marketing landscape, offering tools that not only enhance efficiency but also revolutionize the way brands connect with consumers. As marketers, our challenge is to integrate AI into our strategies in ways that elevate personalization, foster creativity, and align with evolving consumer expectations. AI is not

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The Rise of Connected TV in Shaping Ramadan Viewing Experiences in Indonesia

Connected TV (CTV) is rapidly transforming media consumption patterns across Indonesia, and its impact becomes even more pronounced during Ramadan. As media consumption soars during this festive period, brands have a unique opportunity to engage audiences in an environment that fosters communal and personalized viewing experiences. The Growth Trajectory of CTV in Indonesia With an

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