The Generative AI landscape is evolving at a higher speed than ever before. Marketers must keep updated with the latest AI systems and have in-depth knowledge to leverage them best. MMA Global has announced the Decoding AI for Marketers Training Series to facilitate the same. This MMA Member Exclusive offers MMA Global Members hands-on foundational […]
MMA’s Decoding AI for Marketers Training Series Read More »
Harnessing the power of attention is critical for the success of ad campaigns. The digital space has an abundance of platforms competing for consumer attention. Within each platform, pieces of content compete to attract attention with visuals and sound, increasing the time the user spends scrolling through. The constant stream of content and the narrowing
3 Steps for marketers to drive better outcomes with attention-focused ad strategies Read More »
Technology is changing at an unprecedented pace, making AI crucial for efficiency and decision-making in marketing. To keep the brand relevant for consumers, marketers must analyze vast amounts of data quickly to produce personalized content. Consumer sentiments must be analyzed in real-time to pull them towards the brand in the face of abundant choices. Timely
7 Steps Marketers Must Take to Remain Relevant in the Times of AI Read More »
By Rohit Dadwal | MMA Board Member and Managing Director APAC | MMA Global APAC With the current competitive landscape marked by an influx of countless marketing messages and advertisements every single day, customers feel inundated. As each customer’s expectations become as unique as their fingerprints, it gets increasingly challenging to meet escalating demands while
How Data and AI Help Marketers Leverage Hyper-Personalization Read More »
In 2025, personalization is no longer a marketing differentiator – it’s a growth lever. Yet despite widespread AI adoption, many brands still struggle to connect personalization efforts to meaningful ROI. The gap isn’t technology. It’s approach. This article explores how leading marketers are moving beyond rule-based targeting to build more adaptive, intelligent systems and how
Personalization at Scale: How Leading Brands Are Delivering ROI with AI in 2025 Read More »
The Illusion of the Top Decile Marketers love lists. And nothing feels better than having a list of your “most likely to buy” customers. They’re the sure bets, the low-hanging fruit. The logic seems airtight: if someone has the highest probability of purchase, your ad dollars will have the biggest impact. Except… that’s not always
The Decile Paradox: Why “Most Likely to Buy” Isn’t Always the Sweet Spot Read More »
Marketers often feel confident they know their top-performing audiences. After all, they’ve built personas, studied analytics, and run campaigns based on years of experience. Yet markets evolve, customer behaviors shift, and entirely new segments emerge — often unnoticed. The Breakthrough In one CAP study, AI identified an audience segment that the brand had never targeted
The Market You’re Missing: How AI Personalization Finds New Growth Segments Read More »
We hear it often: personalization is the future of marketing. For AI, it’s not just important — it’s the foundation of how it creates value. But if personalization is so central to modern marketing, why do so many organizations struggle to deliver it effectively? At a recent CAP panel, one statement set the tone for
If Personalization Is Everything, Why Is It So Hard to Do? Read More »
To stay competitive and truly unlock the transformative power of data, companies must accelerate their efforts in crafting a clear data vision and aligning it with their business objectives. This means moving beyond siloed experimentation and fragmented data ownership to foster a unified, strategic approach. The Data Leader’s Blueprint: Vision and Alignment Source: https://www.mmaglobal.com/files/documents/2023_mma_data_maturity_webinar_final59.pdf p.16
Organizational Alignment: The Untapped Accelerator for Data Maturity Read More »
Source: https://www.mmaglobal.com/files/documents/2023_mma_data_maturity_webinar_final59.pdf Driving Revenue and Operational Efficiency For Data Leaders, the primary objective in using consumer data is to drive top-line growth (revenue). This is consistently the leading focus, followed closely by efforts to enhance operational efficiency and margins. Unlike other marketers who might focus solely on short-term gains like Return on Ad
High-Impact Use Cases for Data Leaders How Data Invites Values Read More »
