Marketing Meets AI: Key Conversations At the intersection of marketing and AI, the seemingly endless possibility of hyper-personalised campaigns emerged as the predominant theme among speakers, but in-depth discussions on a host of topics ranging from ‘ethical and responsible approach to AI’ to ‘human-AI collaboration’, and ‘the rise of AI content’ rounded off the event: […]
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SMARTIES 2023 is NOW open for submissions for markets in APAC, China, Indonesia, India, Vietnam, Thailand*, and Philippines* *New for 2023 Click here for more info! More info, scan here! Marketing: Today and Tomorrow Access insights, conversations, and frameworks to strengthen your approach to futuristic marketing Marketing Today Elevate your perspective with the latest marketing
It’s no secret that AI is changing the marketing industry. These days, I find myself talking about the AI transformation virtually every day – with business leaders and industry experts alike. A few years ago, the conversations were: “What is AI and how does it work”? Last year, the question was – “Is this real??”
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AI automation is accelerating business productivity across functions. It helps marketers automate repetitive and time-consuming tasks, analyze large data sets quickly, and even create personalized campaigns. But most importantly, AI enables marketers to focus on strategic and creative activities. When marketers focus on value-adding tasks instead of getting caught up in the mundane, it drives
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In the rapidly evolving landscape of marketing, creativity has reached a pivotal moment. It is now more essential than ever, even as the process becomes increasingly complex. This heightened focus is not merely a trend but a necessity driven by significant advancements in marketing technologies and profound changes in the media ecosystem. The integration of
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AI is transforming businesses everywhere. It has revolutionized all aspects of operations, marketing, and logistics, offering powerful tools for processing data. The workflow is optimized for maximum efficiency, reducing the time required to complete tasks. Mundane tasks in to-do lists have gone down considerably. However, it doesn’t mean all is perfect. Data, or how it’s
A marketer’s guide to fighting bias in AI systems Read More »
Artificial Intelligence (AI), in its broadest sense, is intelligence exhibited by machines. It is a field of research in computer science that develops and studies methods and software that enable machines to perceive their environment and uses learning and intelligence to take actions that maximize their chances of achieving defined goals. Such machines may be
In today’s dynamic digital landscape, marketers face the ongoing challenge of reaching the right audience at the right time, across multiple channels but artificial intelligence (AI) has revolutionized audience segmentation, offering unparalleled precision and effectiveness. It has enabled brands to reach target groups across channels using big data analytics and real-time consumer behavior insights. Further,
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The Rising Significance of AI in Marketing Imagine a chocolate wrapper that tells a story with every fold, a digital copy of a celebrity sending personalized videos inviting people on a cruise or AI with the power to tell you what to eat before you know it. At VML, we’re turning these imaginations into reality,
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UNILEVER AND OREO TAKES TOP HONORS MMA Global, the industry body dedicated to driving modern marketing and shaping the future of marketing, revealed the rankings for the annual MMA SMARTIES Business Impact Index for Global markets. Rankings are now available, naming the marketing industry’s top agencies, marketers, brands and solution providers that deliver the highest
