As Vietnam’s digital marketing landscape continues to mature, brands are actively pursuing innovative methods to stand out in an increasingly crowded space. In this context, two powerful trends — live shopping and influencer marketing — are reshaping consumer engagement by combining real-time interactivity with authenticity, building stronger connections and trust. The Rise of Live […]
Indonesia – Shining Through Global Economic Uncertainty With a stable GDP growth (5%), Low Inflation and Optimistic Consumer Confidence, Indonesia is one of the most resilient economies in light of the uncertain global macroeconomic indicators. Underpinned by a 280+ million population and 70%+ digital penetration as per Dentsu’s Consumer Connections Survey (CCS), advertisers are overinvesting
Welcome to the frontier of digital advertising, where creativity meets cutting-edge technology and brand safety becomes a powerful friend and ally rather than a frightening challenge to marketers. As consumer concerns about data privacy and ad relevance grow louder, the marriage of AI and brand safety emerges as a beacon of innovation and trust. The
The Intersection of AI and Brand Safety: Achieving Campaign Excellence Read More »
On November 15, 2024, at The Ritz Carlton, Mega Kuningan, Jakarta, MMA Impact Indonesia 2024 will gather the top minds in marketing and advertising to explore critical shifts shaping the industry. Hosted by MMA Global Indonesia, this exclusive event will span leadership, innovation, and strategy, equipping delegates with tools to thrive in a digital-first, AI-driven
MMA Impact Indonesia 2024: Shaping the Future of Marketing & Advertising Read More »
MMA Global ‘s signature MMA Vietnam Impact 2024, held on October 25 at JW Marriott Saigon, marked a milestone for MMA Global ’s 13th year in Vietnam, drawing over 1,500 top leaders and managers alongside 50 dynamic speakers from globally renowned and Vietnamese brands. In parallel, the MMA SMARTIES Vietnam 2024 Awards honored 39
Vietnam’s Marketing Future: MMA Global ’s Vision for a Thriving Marketing Ecosystem Read More »
Held within the MMA Impact Vietnam event on October 25, 2024, the SMARTIES Vietnam 2024 Awards brought excitement and festivity to all speakers, competing brands, and attendees. The event was not only an awards ceremony but also a gathering point for passion, creativity, and innovation in Vietnam’s marketing field. Organized annually in Vietnam by MMA
With just one week remaining, the MMA Impact Vietnam 2024 event with the theme: Navigating Marketing: Leadership, Innovation, and Future Strategies, will officially take place on October 25th at JW Marriott Hotel & Suites Saigon. Expected to draw over 1,000 C-levels from the entire marketing ecosystem, one of the event’s main highlights is the
MMA Impact 2024: The Rise of Technology and the Ultimate Creative Race in Marketing Read More »
The MMA Global APAC is proud to announce the finalists for the highly anticipated SMARTIES Philippines 2024. After a comprehensive and rigorous evaluation process, these finalists have emerged as the driving forces behind the most innovative and impactful marketing campaigns in the Philippines, setting new benchmarks for excellence in the industry. The SMARTIES Awards recognize
MMA Global APAC Announces Finalists for SMARTIES Philippines 2024 Read More »
For over a decade, the SMARTIES Awards, organized by MMA Global, have celebrated the most impactful marketing campaigns annually. These campaigns drive growth and innovation, playing a critical role in shaping the future of marketing in Vietnam. The Race for Excellence in Marketing As a testament to its reputation and global influence, the MMA SMARTIES
Globally, retail media spending totals USD 45 billion[1] and is expected to surpass spend on TV advertising by 2028. Interestingly, Search – which is considered the first digital wave – took 14 years to achieve USD 30 billion in ad revenue. The second wave of digital advertising, Social, took 11 years. Retail media has breached
Retail Media 2.0: Moving up the funnel Read More »
