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The Hidden Catalyst: How C-Suite Alignment Accelerates Data Maturity

Unlocking data’s transformative power requires more than tools and technology. Companies need a clear data vision tightly aligned with business objectives. That means ditching siloed experiments and fragmented ownership for a unified, strategic approach.  How Data Leaders Get Alignment Right  Source: https://www.mmaglobal.com/files/documents/2023_mma_data_maturity_webinar_final59.pdf p.16  Data Leaders—the elite 13% demonstrating advanced maturity across nearly every dimension—share one critical trait: strong data vision paired with […]

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The Data Leader Advantage: How Top Performers Extract Maximum Value

Revenue Growth and Long-Term Thinking  Data Leaders use consumer data primarily to drive top-line revenue growth. That’s priority one, followed closely by improving operational efficiency and margins. But here’s what sets them apart: while most marketers chase short-term wins like ROAS, Data Leaders think long-term—focusing on brand health and overall ROI. They understand that data fuels the AI-driven future, and accelerating

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Glance Into The Future: A Sneak-peek Into How Ramadan Consumers Will Shop And Scroll In The Age Of AI

As Indonesia prepares for its biggest shopping moment, Ramadan 2026, Glance and InMobi Advertising, in collaboration with WPP Media, revealed insights from their upcoming report, Glance Into the Future: Win Indonesian Consumers in the Age of AI During Ramadan and Beyond, at MMA IMPACT Indonesia 2025. We have captured the highlights: the most significant shifts shaping content consumption in Indonesia and ideas for Ramadan marketing with AI and innovative media.   AI Adoption Is

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Where Does Your Organization Stand? The 5 Levels of Data Maturity

MMA Global just launched the Data Maturity Assessment—a quick, 20-question tool built specifically for marketing leaders who want to know exactly where their organization stands with data.  Take 20 minutes, answer honestly, and you’ll see exactly how you stack up against your industry and the companies leading the pack.  The Five Levels Explained:  Strugglers (12%)

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Looking Ahead 2026: Omnichannel, Retail, Performance Marketing & Beyond

Indonesia’s digital economy is expected to continue growing through 2026 in certain key areas. Know which areas to spot to capitalise on early gains. Commerce is spreading across marketplaces, social video, retailer-owned media, and good old offline retail, and consumers expect all of it to “know” them already. With e-commerce projected to cross US$100B by

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Emtek Appoints GroupM Veteran Himanshu Shekhar as Director of Commerce to Strengthen Its Content-to-Commerce Ecosystem

JAKARTA, INDONESIA – 24 September 2025 – PT Elang Mahkota Teknologi Tbk (Emtek), Indonesia’s leading technology and media conglomerate, today announced the appointment of Himanshu Shekhar as Chief of Commerce Business Officer. The paradigm for marketing investment is shifting. As brands increasingly prioritize conversion and ROI over traditional metrics like impressions and reach, digital commerce

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Inside Festive 2025: How APAC Shoppers Are Rewriting the Rules of Conversion

Festive marketing in 2025 is no longer about casting a wide net; it’s about striking with intent. The era of one-size-fits-all festive messaging is fading fast. Consumers across APAC are navigating their purchase journeys with sharper expectations—not just for value, but for values. They want deals that are timely, platforms that are intuitive, and brands

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The Five Stages of Data Excellence: Where Does Your Business Rank?

MMA Global introduces the Data Maturity Assessment—an efficient 20-question diagnostic instrument specifically developed for marketing executives seeking to evaluate their company’s data sophistication level.  This comprehensive tool rapidly reveals your organization’s positioning across five critical factors compared to industry peers and benchmarked against companies our analysis recognized as sector frontrunners.  The Five Data Maturity Classifications: 

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