AI is reshaping all our marketing and advertising facets, and customer loyalty is no exception. This is the third Chapter of Brand Safety & MarTech Report 2023 that explores the swiftly evolving preferences of Indonesian consumers and how brands can effectively engage them. A key finding from the report discovers that messaging apps are the […]
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact. Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC,
SMARTIES Business Impact Index – Indonesia Read More »
Ever since the pandemic catapulted digital transformation, marketers and businesses have grappled with the latest technology to stay relevant in today’s dynamic business landscape, capture shrinking audience attention, and cater to changing buying behavior. However, with over 8,000 MarTech tools, it gets overwhelming to optimize tech stack and campaigns and, most importantly—ensure brand safety. So
MMA Indonesia Brand Safety & MarTech Report 2022 Read More »
Ramadan 2026 is more than a moment—it’s a movement. With 91% of Malaysian consumers browsing shopping apps and 87% of Indonesians and Malaysians favouring contextually relevant ads during the holy month, the opportunity for brands to connect meaningfully has never been greater. But as digital engagement surges and competition intensifies, how can advertisers cut through the clutter while respecting
Ramadan 2026: Protected Brands, Optimized Outcomes Read More »
While Indonesia’s 2026 macroeconomic outlook is optimistic, a structural shift is transforming the Ramadan Holy Month. Data from the YMT & Modcart Shopper Survey reveals that while the “Ramadan Wallet” is expanding, the “Ramadan Filter” is tightening. We have moved from festive impulsivity to a season of Intentional Spending. For marketers, the “Ramadan story” has shifted from high-level branding to a high-stakes battle
The Rise Of Intentional Spending: Decoding The Ramadan 2026 Shopper Read More »
Here is a quick peek into the recently launched Modern Marketing Reckoner, the most definitive curation of the dynamic Indonesian marketing landscape. In keeping with its thought-leadership stance, the recently rebranded Marketing + Media Alliance Indonesia (or MMA Indonesia), unveiled the Modern Marketing Reckoner 2025 Industry Report. This report is a definitive peek into the evolving world of
MMA Modern Marketing Reckoner 2025 Industry Report Takeaways Read More »
Having traversed many goal posts in its relatively short life, MMA has been successful in building relevance, resilience, and readiness in the local Indonesian market. It has done so while keeping pace with the global marketing transformation and also actively helping define it. The industry body has established itself as the most definitive mouthpiece for the marketing fraternity in the bustling Indonesian consumer landscape, under the leadership of its dynamic country head, Shanti Tolani. In this interview with
Leading The Charge: Shanti Tolani On MMA’s Evolution Into The Marketing + Media Alliance Read More »
Ramadan is Indonesia’s most powerful commercial season and increasingly its most complex. Every year, millions of consumers flood digital platforms searching for recipes, gifting ideas, fashion inspiration, and last-mile deals. YouTube alone reaches 75% of Indonesian adults during Ramadan, driving over 153 billion views. Attention is at its peak. So is the intent. According to
Winning Ramadan Is No Longer About More Media. It Is About Smarter Context Read More »
Ramadan in Indonesia has always been a cultural milestone. Although, for marketers, it is a month where attention, intent, and movement converge across digital and offline environments. As consumer behaviour shifts, the brands that win Ramadan are those that build intelligence into every part of the journey: from context and relevance to creative and measurement. In 2026, Ramadan campaigns
How to Achieve Success During Ramadan 2026? Read More »
Getting to true data maturity isn’t easy. Most organizations hit the same walls over and over, slowing progress and limiting real business impact. MMA Global’s Data Maturity Framework 2.0 research reveals exactly what’s holding marketers back—and why these obstacles keep showing up. Everyone’s Moving Too Slowly Here’s the uncomfortable reality: despite everyone talking about how important data is, actual progress toward data maturity crawls along
Why Your Data Maturity Journey Feels Like Running in Quicksand Read More »
