Vietnam is fast becoming one of Southeast Asia’s most dynamic marketing landscapes — fueled by a young digital population, rapid mobile adoption, and a bold appetite for innovation. The SMARTIES Business Impact Index (BII) 2024 Vietnam celebrates the brands, agencies, advertisers, and solution providers who have gone beyond experimentation to deliver marketing that drives real […]
SMARTIES™ Business Impact Index 2024 – Vietnam Read More »
India’s marketing ecosystem is as vast as it is vibrant, shaped by cultural complexity, digital acceleration, and a relentless focus on outcomes. In a market where scale meets innovation, standing out means turning creativity into a consistent business impact. The SMARTIES Business Impact Index (BII) 2024 – India recognizes the agencies, brands, advertisers, and solution
SMARTIES™ Business Impact Index 2024 – India Read More »
In today’s complex marketing landscape, effectiveness is no longer defined by creativity alone; it’s measured by real, demonstrable business outcomes. The SMARTIES Business Impact Index (BII) was created to recognize just that. Now in its latest edition, the 2024 Global Rankings bring together the most consistent performers from across the world — agencies, brands, advertisers,
SMARTIES Business Impact Index 2024 Global: A Snapshot of Marketing that Matters Read More »
Let’s be honest. Inclusion looks great on a slide. It sounds inspiring on stage. It trends well on social media. But for many organizations, that’s where it stops. At the surface. We’ve mastered the art of talking about inclusion. The harder part is leading it. Real inclusion isn’t a buzzword. It’s a choice. And for
Leadership, Rewired: Why Inclusion Needs More Than a Hashtag Read More »
Contextual Advertising in Ramadan: How AQUA Used AI to Capture the Right Moment In Indonesia, Ramadan isn’t just a holy month—it’s also a high-stakes season for brands. With media consumption at its peak and attention spans stretched thin, standing out requires more than just smart timing. Enter AQUA, who took a refreshing new approach by
AQUA x Vidio: How Contextual AI Turned Ramadan Moments into Marketing Wins Read More »
Singapore – MMA Global proudly announces the opening of entries for the 2025 SMARTIES™ Awards, the premier marketing awards program that honors trailblazing brands, agencies, and marketers driving innovation and business impact. As the marketing landscape evolves with advancements, SMARTIES™ continues to recognize transformative campaigns that redefine industry standards. This year, the competition aims to highlight
SMARTIES™ 2025: Celebration of Marketing Excellence – Now Open for Submissions! Read More »
When Jeff Bezos famously introduced the concept of an empty chair in the boardroom to symbolize the customer, he revolutionized the way companies thought about customer-centricity. It was a powerful metaphor—a constant reminder that the customer’s voice must always be present in strategic decisions. But in today’s world, where digital footprints and behavioral data abound,
Goodbye Empty Chair, Hello AI Twins: The Future of Market Research Read More »
In the ever-evolving landscape of digital marketing, multiple ad tech vendors promise to be the most effective platforms. The key is for brands and agencies to not just survive but truly stand out and shine by selecting the right platforms that can enable them to engage their audiences effectively. Speaking at Digital Marketing Asia 2024
Playful precision: Perfecting your media mix with powerful in-app video ads for next-gen Read More »
In an era where digital transformation and consumer expectations are constantly evolving, businesses must embrace strategic innovation to stay competitive. The panel discussion at MMA Innovate 2025 Indonesia on “Strategic Innovation Propelling Business Forward” shed light on the dynamic intersection of creativity, experimentation, and data-driven decision-making in modern marketing strategies. Balancing Creativity and Brand Consistency
Strategic Innovation: Propelling Business Forward Read More »
Ramadan is a key period for brands in Indonesia to drive sales, attract new consumers, and create long-term engagement. The evolving digital advertising landscape, particularly in mobile marketing, has made Ramadan an essential moment for businesses to optimize their strategies. Consumer Spending During Ramadan According to Shanti Tolani, Country Head & Board of Director
Ramadan: A Critical Moment for Digital Industry Growth Read More »
