The content marketing landscape has undergone a profound transformation, driven by the consumer’s quest for authenticity and influence. The days of brands solely relying on their digital assets are long gone. Now, creators and influencers bridge the connection between brands and consumers. This report is the sixth chapter of Brand Safety & MarTech Report 2023 […]
AI is reshaping all our marketing and advertising facets, and customer loyalty is no exception. This is the third Chapter of Brand Safety & MarTech Report 2023 that explores the swiftly evolving preferences of Indonesian consumers and how brands can effectively engage them. A key finding from the report discovers that messaging apps are the
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact. Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC,
SMARTIES Business Impact Index – Indonesia Read More »
Ever since the pandemic catapulted digital transformation, marketers and businesses have grappled with the latest technology to stay relevant in today’s dynamic business landscape, capture shrinking audience attention, and cater to changing buying behavior. However, with over 8,000 MarTech tools, it gets overwhelming to optimize tech stack and campaigns and, most importantly—ensure brand safety. So
MMA Indonesia Brand Safety & MarTech Report 2022 Read More »
At the start of 2025, marketing leaders across APAC entered the year with curiosity. By mid-year, curiosity has given way to clarity, and in many cases, urgency. This isn’t just another tech cycle. It’s a systems-level reset. AI is no longer a sandbox. Retail media isn’t just a line item. And attention, once considered a
Mid-Year Review: How AI and Retail Media Are Reshaping Marketing in APAC Read More »
Think about the recent cultural highs that ignite excitement, from unboxing festive gifts, to shopping splurges, to electrifying conversations with fans surrounding the sporting events. Where was the buzz? Not just on TV. The real-time excitement—memes, reactions, influencer banter, video tutorials, product plugs, live commentary—is all happening on a variety of social media platforms. This
Why Multi-Screen Behaviour, Social Optimization Are Keys in South East Asia? Read More »
The SMARTIES Business Impact Index (BII) is the world’s first and only global modern marketing index that identifies, ranks, and celebrates the agencies, brands, advertisers, and solution providers making the biggest business impact. Built on a proprietary methodology co-developed with WARC, the global authority on marketing effectiveness, the BII evaluates thousands of submissions each year
The SMARTIES™ Business Impact Index (BII) serves as the industry’s most definitive benchmark of marketing impact, ranking the brands, agencies, advertisers, and solution providers that drive true business growth through modern marketing. Now in its latest edition, the 2024 SMARTIES™ BII continues to spotlight those who are not just participating in marketing transformation but leading
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In a market known for its creativity, agility, and digital-first consumers, marketing in the Philippines continues to evolve, blending local insight with global innovation to drive business growth. The SMARTIES Business Impact Index (BII) 2024 – Philippines recognizes the agencies, brands, advertisers, and solution providers who stood out by delivering measurable impact through modern marketing.
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China’s marketing ecosystem continues to set the pace for innovation, from advanced mobile ecosystems to AI-powered personalization and platform-native creativity. But what truly sets the leaders apart is their ability to turn innovation into measurable business results. The SMARTIES Business Impact Index (BII) 2024 – China recognizes the agencies, brands, advertisers, and solution providers that have
SMARTIES™ Business Impact Index 2024 – China Read More »
