Plan a full-funnel strategy and do it early Brands across the world, even the smallest ones, are starting to treat Ramadan as a core annual pillar rather than a temporary add-on. They plan early and span the entire journey from pre-Ramadan awareness to a strong conversion push before Eid al-Fitr. Go local to the extreme, […]
What Global Ramadan Trends Are Telling Indonesia Read More »
As Ramadan season approaches, mudik, the annual journey home ahead of Eid al-Fitr, is once again set to shape one of Indonesia’s largest travel periods. Each year, the lead-up to Eid brings intense pressure on transport networks, booking platforms, and travel infrastructure across the country. Using research data from YouGov Surveys: Serviced, this article explores how Indonesians are planning their
As marketers in Indonesia plan for the year ahead, Ramadan is perhaps the most critical moment to get right. Consumer intent and activity start early, shopping journeys span several online and offline touchpoints, and expectations for relevant and convenient experiences are higher than ever before. Moreover, Indonesians are 3x more comfortable with AI-generated content compared to
4 Insights Marketers Need to Know About Indonesia’s Ramadan Shoppers in 2026 Read More »
Jakarta, December 19, 2025 — The year 2025 marked a pivotal phase for Indonesia’s streaming industry. Shifts in viewing behavior, accelerated digital adoption, and the growing appeal of local content have firmly positioned streaming as a primary medium for entertainment consumption across the country. Based on aggregated internal data from Vidio throughout 2025, the industry experienced significant acceleration compared to the previous year. As Indonesia’s largest OTT platform, these trends also reflect broader national streaming dynamics. Total watch time increased by
Year in Review 2025: The Golden Year of Local Streaming Content in Indonesia Read More »
Emerging brands gain interest, with 58% saying they are open to buying from a new or emerging car brand Data from new YouGov’s ‘Indonesia next-gen car outlook 2025’ report reveals that Japanese car brands remain the undisputed leaders in perceived quality and value among Indonesian consumers, with 90% rating them as “good quality” and 83% calling them “good value
Japanese Automakers Lead On Quality And Value Among Indonesians, YouGov Study Finds Read More »
Jakarta, Indonesia — December 10, 2025. Marketing + Media Alliance Indonesia (MMA Indonesia) has proudly launched the Modern Marketing Reckoner (MMR) 2025 Annual Industry Report on 10 December at an exclusive, invitation-only media gathering at EMTEK Hall, SCTV Tower, Senayan, Jakarta. The industry report launch event brought together contributors from brands, agencies, publishers, telecommunications companies, advertising and marketing technology providers within MMA Indonesia’s member and partner network, along with leading media representatives. It
MMA Impact, the most definitive gathering of decision-makers of Indonesia, is kicking off with a power-packed list of marketers, tech providers, sellers and agencies, all under one roof. The contemporary marketing landscape presents intricate challenges, as traditional frameworks increasingly lose their relevance amidst pervasive political, social, and cultural transformations. The integration of digital technologies,
MMA IMPACT 2025 Indonesia: the emerging playbook for CEOs and CMOs Read More »
Last year, we highlighted how the consumer journey in SEA had evolved beyond the linear Awareness, Interest, Desire, Action (AIDA) model. In 2025, consumer behaviour in Indonesia has shifted even further, driven by influencer trust and affiliate commerce at the heart of everyday shopping. The country’s mobile-first economy has moved past the experimental phase of
From Post to Purchase: Indonesia Sets the Pace in Influencer-Led Sales Read More »
Exclusive Roundtable to Redefine Marketing as a Measurable Growth Driver MMA Global Indonesia is hosting its inaugural Executive Dialogues 2025 on August 26, at The Hermitage, a Tribute Portofolio Hotel in Jakarta. The exclusive, invitation-only roundtable brought together over 80 of Indonesia’s most influential C-level Executives, Thought Leaders & President Directors across marketing, advertising, media,
Indonesia’s C-Suite to Convene at MMA Executive Dialogues 2025 Read More »
Indonesia’s marketing landscape is uniquely dynamic, where cultural richness, mobile-first behaviour, and platform innovation converge to create bold, high-impact campaigns. But in today’s performance-driven world, creativity alone isn’t enough. What matters is impact. The SMARTIES Business Impact Index (BII) 2024 – Indonesia celebrates the brands, agencies, advertisers, and tech enablers that have delivered marketing with
SMARTIES™ Business Impact Index 2024 – Indonesia Read More »
