Held within the MMA Impact Vietnam event on October 25, 2024, the SMARTIES Vietnam 2024 Awards brought excitement and festivity to all speakers, competing brands, and attendees. The event was not only an awards ceremony but also a gathering point for passion, creativity, and innovation in Vietnam’s marketing field. Organized annually in Vietnam by MMA […]
The SMARTIES CHINA 2024 Final Jury Event concluded at Sangha Retreat, Suzhou. 40 marketers from various industries spent two days evaluating and discussing 178 shortlisted cases, selecting gold, silver, and bronze awards in each category, as well as industry awards. As a media partner, Marteker interviewed Elvis Zhou, MMA China Co-chair and Fullsense Founding Partner,
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At the recent MMA INNOVATE Vietnam event held in Ho Chi Minh City on June 28, 2024, Tran Thi Thanh Mai, General Director of Kantar Media Vietnam, delivered an insightful speech titled ‘Turning Complexity into Simplicity’. Her address highlighted the challenges and opportunities facing advertisers in the rapidly evolving Vietnamese media landscape. The Data Dilemma
AI is a uniquely powerful tool, which is rapidly evolving and revealing its myriad transformational usage. But we are nowhere close to fully understanding its capabilities and shortcomings. In this context, it is wise to caveat the boisterous noises around AI with notes of caution emanating from marketing experts about the utmost importance of responsible
Delving into sustainability and ethical considerations within AI marketing Read More »
Design thinking has revolutionised the business world, helping corporations cope during a time where problems are becoming increasingly complex, and processes elaborate. According to Juliana Goh, the founder of Unigons X Design Consultancy, design thinking goes beyond a designer’s tool to become an “industry agnostic,” a framework applicable for any and all. It’s a mindset
Innovate your business with design thinking Read More »
As data continues to shape the marketing landscape, understanding privacy implications is crucial for industry leaders. MMA Global, in collaboration with AppsFlyer, has released the report “State of Data Privacy: Three Schools of Privacy and the Rise of PETs in the Age of AI,” offering a comprehensive view of data privacy’s current state and future
Navigating the new age of data privacy in marketing Read More »
AI-powered predictive analytics is emerging as a cornerstone of effective marketing strategies, enabling unprecedented levels of personalization. By analysing vast amounts of consumer data, AI can predict individual preferences, behaviours, and future actions with remarkable accuracy. This predictive capability allows marketers to move beyond simple demographic segmentation to create truly personalised experiences that resonate with
Personalisation: Exploring AI’s transformative predictive analysis Read More »
Are the fears of humans losing out to the Supergenius AI and becoming redundant entirely valid? Not really. The marketing experts believe that humans will not be reduced to playing second fiddle to artificial intelligence, instead human ingenuity will be crucial for crafting truly compelling and effective marketing campaigns. A lot of the speakers at
Emphasizing the human element’s continued significance with artificial intelligence Read More »
SMARTIES 2023 is NOW open for submissions for markets in APAC, China, Indonesia, India, Vietnam, Thailand*, and Philippines* *New for 2023 Click here for more info! More info, scan here! Marketing: Today and Tomorrow Access insights, conversations, and frameworks to strengthen your approach to futuristic marketing Marketing Today Elevate your perspective with the latest marketing
