You searched for framework - Page 4 of 8

Unlocking Growth in the Movable Middle: A New Approach to Customer Expansion

Rethinking Growth: Beyond Acquisition and Loyalty For years, marketing strategies have revolved around two familiar poles: acquire new customers or retain the most loyal. But in between lies a segment with untapped potential—the Movable Middle. These are the customers who are neither brand loyalists nor uninterested but those sitting in the 20–80% range of purchase […]

Unlocking Growth in the Movable Middle: A New Approach to Customer Expansion Read More »

Agile Marketing in Indonesia: Leveraging Real-Time AI Insights for Consumer Engagement

The Indonesian market, characterized by its rapid evolution and diverse consumer landscape, demands that marketers across all industry verticals adopt agile and responsive strategies. In this dynamic environment, the ability to capture, analyze, and act upon real-time consumer insights is no longer an advantage but a fundamental necessity for sustained success. The traditional approach of

Agile Marketing in Indonesia: Leveraging Real-Time AI Insights for Consumer Engagement Read More »

OBM2 Presentation Deck and Implementation Guide

At MMA Global APAC, our goal is to help marketers navigate today’s most pressing challenges with strategies grounded in data, not guesswork. In today’s fragmented media landscape, where marketing budgets are scrutinized and customer acquisition costs are rising, traditional reach-based advertising is no longer enough. Marketers are under increasing pressure to drive profitability, efficiency, and

OBM2 Presentation Deck and Implementation Guide Read More »

The Responsible AI Imperative: How CMOs Can Drive Ethical AI Adoption

Marketing’s Next Mandate: Ethical AI as a Competitive Advantage: Artificial Intelligence (AI) is powering a new era of marketing—enabling hyper-personalized experiences, campaign optimization, and predictive analytics at an unprecedented scale. But as its use proliferates, so do the questions: Is it fair? Is it transparent? Is it safe? For CMOs in the APAC region, the

The Responsible AI Imperative: How CMOs Can Drive Ethical AI Adoption Read More »

Navigating the Open Internet: A Marketer’s Guide to Building Trust and Driving Engagement in 2025

The open internet offers marketers endless possibilities to connect with consumers on a global scale. At the same time, it brings a new wave of challenges, especially around accuracy, transparency, and consumer trust. As digital landscapes evolve, people’s expectations are rising fast. They demand honesty, responsible data management, and meaningful engagement from the brands they

Navigating the Open Internet: A Marketer’s Guide to Building Trust and Driving Engagement in 2025 Read More »

The Intelligent Data Playbook: Turning Insights into Action

The Data Paradox: Unlocking the True Value of Information APAC brands generate more data than ever, yet many struggle to transform this wealth of information into measurable business outcomes. The challenge isn’t data collection—it’s activation. While AI and analytics promise intelligent decision-making, companies often face fragmented data ecosystems, outdated attribution models, and a disconnect between

The Intelligent Data Playbook: Turning Insights into Action Read More »

Staying Ahead in a Changing World: The Future of Marketing

Marketing is no longer about just keeping up; it’s about anticipating what’s next. Consumers are shifting how they interact with brands, drawn to experiences, authenticity, and innovation. AI is changing the game, while pop culture remains a driving force in engagement. The brands that thrive will be those that embrace simplicity, personalization, and storytelling. Here’s

Staying Ahead in a Changing World: The Future of Marketing Read More »

AI’s Transformative Impact on Brand Communication: Insights and Actionable Items

The rapid advancement of artificial intelligence (AI) is reshaping the marketing landscape, offering tools that not only enhance efficiency but also revolutionize the way brands connect with consumers. As marketers, our challenge is to integrate AI into our strategies in ways that elevate personalization, foster creativity, and align with evolving consumer expectations. AI is not

AI’s Transformative Impact on Brand Communication: Insights and Actionable Items Read More »

The Rise of Connected TV in Shaping Ramadan Viewing Experiences in Indonesia

Connected TV (CTV) is rapidly transforming media consumption patterns across Indonesia, and its impact becomes even more pronounced during Ramadan. As media consumption soars during this festive period, brands have a unique opportunity to engage audiences in an environment that fosters communal and personalized viewing experiences. The Growth Trajectory of CTV in Indonesia With an

The Rise of Connected TV in Shaping Ramadan Viewing Experiences in Indonesia Read More »

Leveraging Technology for Business Strategies During Ramadan

The Shift to Digital Marketing With the rapid advancement of technology, companies in Indonesia are increasingly utilizing social media and artificial intelligence (AI) to enhance their marketing strategies, particularly for Gen Z. As Ramadan approaches, businesses are leveraging data-driven insights to better understand consumer behavior. According to Danar Hardianto, General Manager at PHd, the

Leveraging Technology for Business Strategies During Ramadan Read More »

Search Results for: framework