Search Results for: framework

AI Can’t Predict Your Best Audience. But MMGF Can, with 99% Accuracy

AI has revolutionized media targeting. Algorithms can refine, retarget, and rescore in real time, but there’s a fundamental problem: AI doesn’t know what truly matters. It reacts to signals and chases patterns, but it doesn’t start from a strategic truth.  When your media planning relies solely on reactive optimization, you’re building on a foundation of […]

AI Can’t Predict Your Best Audience. But MMGF Can, with 99% Accuracy Read More »

You’re Not Underperforming. You’re Just Targeting the Wrong People

When campaign performance stagnates, the default response for many marketers is to pull the budget lever. More impressions, more channels, more money. But what if the problem isn’t the amount you’re spending but who you’re spending it on?  This is the hard truth being revealed by new industry research. In a series of experiments across

You’re Not Underperforming. You’re Just Targeting the Wrong People Read More »

The Five Stages of Data Excellence: Where Does Your Business Rank?

MMA Global introduces the Data Maturity Assessment—an efficient 20-question diagnostic instrument specifically developed for marketing executives seeking to evaluate their company’s data sophistication level.  This comprehensive tool rapidly reveals your organization’s positioning across five critical factors compared to industry peers and benchmarked against companies our analysis recognized as sector frontrunners.  The Five Data Maturity Classifications: 

The Five Stages of Data Excellence: Where Does Your Business Rank? Read More »

Indonesia’s C-Suite to Convene at MMA Executive Dialogues 2025

Exclusive Roundtable to Redefine Marketing as a Measurable Growth Driver  MMA Global Indonesia is hosting its inaugural Executive Dialogues 2025 on August 26, at The Hermitage, a Tribute Portofolio Hotel in Jakarta. The exclusive, invitation-only roundtable brought together over 80 of Indonesia’s most influential C-level Executives, Thought Leaders & President Directors across marketing, advertising, media,

Indonesia’s C-Suite to Convene at MMA Executive Dialogues 2025 Read More »

Personalization at Scale: How Leading Brands Are Delivering ROI with AI in 2025

In 2025, personalization is no longer a marketing differentiator – it’s a growth lever. Yet despite widespread AI adoption, many brands still struggle to connect personalization efforts to meaningful ROI. The gap isn’t technology. It’s approach. This article explores how leading marketers are moving beyond rule-based targeting to build more adaptive, intelligent systems and how

Personalization at Scale: How Leading Brands Are Delivering ROI with AI in 2025 Read More »

The Triple Win: Sales Today, Penetration Tomorrow, Brand Equity for the Future

The False Choice in Marketing  For decades, marketing leaders have been told they must choose:  Focus on performance to drive sales now, or  Invest in brand to build future equity  This split has divided teams, budgets, and strategies.  But what if there’s a way to deliver both — and more — with the same audience? 

The Triple Win: Sales Today, Penetration Tomorrow, Brand Equity for the Future Read More »

The Decile Paradox: Why “Most Likely to Buy” Isn’t Always the Sweet Spot

The Illusion of the Top Decile  Marketers love lists. And nothing feels better than having a list of your “most likely to buy” customers. They’re the sure bets, the low-hanging fruit.  The logic seems airtight: if someone has the highest probability of purchase, your ad dollars will have the biggest impact.  Except… that’s not always

The Decile Paradox: Why “Most Likely to Buy” Isn’t Always the Sweet Spot Read More »

Precision is powerful — but too much precision can be dangerous. The leaders who will win the next era of marketing will be those who master balance: targeting the most persuadable customers today while keeping the influence network engaged for tomorrow.

Targeting Can Be Too Precise. And It’s Costing You Growth

Rethinking Precision Targeting  For years, precision has been the holy grail of media planning. Every new tool, dataset, and technology promised the same thing: tighter targeting, less waste, better ROI.  It sounds logical. Why waste money talking to people who aren’t ready to buy?  But here’s the problem: in many categories, hyper-targeting doesn’t just deliver

Targeting Can Be Too Precise. And It’s Costing You Growth Read More »

Scroll to Top