Search Results for: eCommerce

Automated Data Extraction and Management: The Future of eCommerce Strategies

    The volume and complexity of data in eCommerce are growing rapidly. As businesses expand digitally, they encounter vast amounts of data from multiple resources – ranging from sales channels, customer touchpoints, marketing platforms and inventory systems. Graas’ The Definitive Guide to Managing Your eCommerce Data emphasizes the need for data extraction, standardization, and […]

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Unleashing the Power of AI: Transforming Distribution and eCommerce

In an era where data reigns supreme and digital commerce thrives, the convergence of artificial intelligence (AI) and eCommerce has emerged as a potent catalyst for innovation and transformation.  The multifaceted role of AI revolutionizes eCommerce, from empowering marketers with actionable insights to enhancing various aspects of the online shopping experience. Empowering Marketers with Actionable

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MMA Global

D2C Advantage X Toolkit: Guide to Maximize ROI of D2C ECommerce Investments

Kickstart your journey to eCommerce excellence with the ‘D2C Advantage X Toolkit’ report, a collaborative effort by MMA Global India & Publicis Commerce. This report is a game-changer for C-suite executives and Brand Leaders seeking to maximize ROI and maximize profitability in the dynamic interplay of D2C and eCommerce. Gain profound insights into crafting sound

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Looking Ahead 2026: Omnichannel, Retail, Performance Marketing & Beyond

Indonesia’s digital economy is expected to continue growing through 2026 in certain key areas. Know which areas to spot to capitalise on early gains. Commerce is spreading across marketplaces, social video, retailer-owned media, and good old offline retail, and consumers expect all of it to “know” them already. With e-commerce projected to cross US$100B by

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From Post to Purchase: Indonesia Sets the Pace in Influencer-Led Sales

Last year, we highlighted how the consumer journey in SEA had evolved beyond the linear Awareness, Interest, Desire, Action (AIDA) model. In 2025, consumer behaviour in Indonesia has shifted even further, driven by influencer trust and affiliate commerce at the heart of everyday shopping.  The country’s mobile-first economy has moved past the experimental phase of

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Indonesia’s Cultural Rebellion: Why Brands Can’t Afford to Ignore the Subculture Revolution

Indonesia’s Cultural Rebellion: Why Brands Can’t Afford to Ignore the Subculture Revolution The global marketing landscape is undergoing a seismic shift. Traditional approaches that cast a wide net are proving less effective in a society that is increasingly defined by its diverse subcultures, including in Indonesia. According to the latest Industry Impact Survey 2024 conducted

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Root Cause Analysis (RCA) for More Effective Marketing Campaigns

Root Cause Analysis (RCA) for More Effective Marketing Campaigns

Root Cause Analysis (RCA) Introduction The world of eCommerce is full of challenges. From website crashes to supply chain disruptions, these issues can significantly impact your operations and profits. While implementing quick band-aid solutions, it is easy to fix the symptoms. But temporary; the underlying issue stays. To truly fix the core issue and prevent it

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SMARTIES Vietnam 2024 Honors Outstanding Campaigns Shaping the Future of Vietnam's Marketing Industry

SMARTIES Vietnam 2024 Honors Outstanding Campaigns Shaping the Future of Vietnam’s Marketing Industry

Held within the MMA Impact Vietnam event on October 25, 2024, the SMARTIES Vietnam 2024 Awards brought excitement and festivity to all speakers, competing brands, and attendees. The event was not only an awards ceremony but also a gathering point for passion, creativity, and innovation in Vietnam’s marketing field. Organized annually in Vietnam by MMA

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Transforming funnels into circles: Building trust through partnerships in a new marketing era

The marketing landscape has undergone a dramatic transformation. The once linear AIDA model—Awareness, Interest, Decision, Action—no longer reflects the consumer’s complex and cyclical journey. This shift is especially pronounced in Southeast Asia, where traditional advertising is losing its influence. A research by impact.com discovered that 82% of consumers have made a purchase based on an

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