MMA Global has designed the Data Maturity Assessment, a concise 20-question interactive tool tailored specifically for marketing leaders to help assess your organization’s data maturity. The tool will quickly show you where your organization stands against the 5 factors relative to other companies as well as to the subset of companies that our research identified […]
The MMA’s Data Maturity Framework, developed in collaboration with EY, provides a strategic roadmap for marketers to overcome data challenges and optimize marketing efforts across compliance, analytics, connectivity, decision-making, and value creation. Understanding the Framework’s Purpose The Data Maturity Framework helps marketers: Navigate evolving data landscapes Benchmark progress in compliance, cookie-less advertising, and cross-platform engagement
Data Maturity Framework 2.0: From Tactical to Strategic Focus Read More »
In contemporary marketing research, data maturity, defined as the capability of brands and marketers to effectively manage and utilize data, has become essential for achieving greater business impact. MMA Global, with the trailblazers across the marketing and advertising industry, has built Data Think Thank (DATT) to powering marketers with the best understanding of the evolving
In an era where marketing organizations are flooded with dashboards, pipelines, and robust platforms, one thing is clear: having more data or tools doesn’t automatically lead to better business outcomes. Despite unprecedented investment in marketing technologies, many organizations remain stuck at the insight-action gap, where data exists in abundance, but real decisions and revenue gains
The Data Maturity Dilemma: Why Growth Demands More Than Just Good Tech Read More »
Marketers have long been told they face a trade-off: personalization or privacy. Consumers expect relevance. Regulators demand restraint. And with third-party cookies disappearing and identity resolution becoming harder, many brands are left wondering: Is it still possible to personalize at scale without identity data? At MMA Global, the answer is a clear yes—and it starts
Can You Personalize Without Cookies or Identity Data? Yes. Here’s How. Read More »
The Data Paradox: Unlocking the True Value of Information APAC brands generate more data than ever, yet many struggle to transform this wealth of information into measurable business outcomes. The challenge isn’t data collection—it’s activation. While AI and analytics promise intelligent decision-making, companies often face fragmented data ecosystems, outdated attribution models, and a disconnect between
The Intelligent Data Playbook: Turning Insights into Action Read More »
The era of AI-driven personalization is here. For years, brands have invested heavily in collecting data. Every website visit, cart abandonment, and social media interaction generates insights that businesses hope to use for better marketing. But despite this data explosion, many brands are still struggling to turn numbers into real customer relationships. Why? Because having
In 2025, Data Alone Won’t Win Customers—Experience Will Read More »
For years, Big Data has been the driving force behind digital transformation, helping businesses collect, store, and analyze vast amounts of information. But in 2025, we are moving into a new era—one where data alone is not enough. The future belongs to Intelligent Data—data that is context-aware, AI-driven, and actionable in real-time. Companies that continue
Beyond Big Data: Why Intelligent Data is the Future of Growth & Innovation Read More »
For years, AI has been framed as a tool for marketing execution—automating campaigns, optimizing ad spends, and personalizing customer experiences. But in 2025, AI is no longer just about marketing. It is about leadership. The real competitive advantage lies in how CEOs and CMOs use AI to make better, faster, and more strategic decisions.
AI-Driven Decision Making: Turning CEOs and CMOs into Data-First Leaders Read More »
As 2025 approaches, marketing is advancing rapidly, reshaping how brands connect with audiences in a digital world. In 2024, data-driven personalization, automation, and digital maturity emerged as key trends that are now forming the foundation for what’s next. Here’s a look at how these developments will shape the coming year and keep marketers at
Marketing in 2025: Preparing for the Future with Data and Innovation Read More »
