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On October 25, the MMA Impact 2024 event will take place at the JW Marriott Hotel & Suites Saigon, marking its 13th consecutive year in Vietnam. This year’s theme, Navigating Marketing: Leadership, Innovation and Future Strategies, is expected to attract over 1,000 C-level executives across the marketing ecosystem. Attendees will enjoy a modern space for

On October 25th, MMA Impact Vietnam will mark its 13th year, hosted under the theme Navigating Marketing: Leadership, Innovation, and Future Strategies at the JW Marriott Saigon. The event will convene over 1,000 C-level executives, making it a premier gathering for leaders in Vietnam’s marketing industry. Since its inception in 2011, MMA Impact, organized by

The SMARTIES CHINA 2024 Final Jury Event concluded at Sangha Retreat, Suzhou. 40 marketers from various industries spent two days evaluating and discussing 178 shortlisted cases, selecting gold, silver, and bronze awards in each category, as well as industry awards. As a media partner, Marteker interviewed Elvis Zhou, MMA China Co-chair and Fullsense Founding Partner,

First trend: Marketers who use AI in holistically their marketing will see significant business impact today “Recently we partnered with Accenture to better understand what it takes to be an AI-first company – and more importantly – if doing so reaps material business benefits. The study surveyed marketers across various markets in APAC to help uncover

As each year draws to a close, the APAC region begins bustling with festivities. For over 60% of the world’s population, this time is for gathering with family and friends and gift-giving. This critical period for retailers comes with a spending spree on food, clothes, electronics, and more.  Shoppers are often willing to spend much