Search Results for: customer insights

How AI-enabled Targeting Enhances Advertising Agility in Southeast Asia

The digital advertising market in Southeast Asia is thriving, with ad expenditures valued at 4.7 billion dollars in 2024, showcasing the region’s rapidly evolving digital landscape brimming with opportunities.[1] In such a fast-paced marketplace characterized by cultural diversity, effective ad targeting is crucial to enhance ad agility. By adapting their advertising strategies to meet evolving […]

How AI-enabled Targeting Enhances Advertising Agility in Southeast Asia Read More »

MMA Global APAC and FairPrice Group (FPG) unveiled The Retail Media Lab

  Singapore: MMA Global APAC and FairPrice Group (FPG) today unveiled The Retail Media Lab, an innovative program that will enable marketers to measure and demonstrate the efficacy and effectiveness of omnichannel retail media experiences. This groundbreaking collaboration positions FPG at the forefront of retail innovation in Singapore and offers a unique opportunity for brands

MMA Global APAC and FairPrice Group (FPG) unveiled The Retail Media Lab Read More »

2024 Highlights How AI-Powered Marketing Strategies Drove Business Growth

2024 Highlights: How AI-Powered Marketing Strategies Drove Business Growth

In 2024, artificial intelligence (AI) solidified its role as a transformative force in marketing. From hyper-personalized campaigns to advanced analytics, AI has allowed businesses to scale their efforts, achieve higher ROI, and connect with customers in meaningful ways. By automating repetitive tasks and leveraging insights from vast data pools, brands are not just meeting expectations

2024 Highlights: How AI-Powered Marketing Strategies Drove Business Growth Read More »

2024 Highlights: The Biggest AI Breakthroughs You Need to Know

  In 2024, artificial intelligence (AI) has transitioned from a futuristic concept to a pivotal force reshaping industries. For marketing professionals, thought leaders, CEOs, and decision-makers, understanding these AI breakthroughs is essential to remain competitive and innovative. This article delves into the most significant AI advancements of 2024, their implications, and strategies to leverage them

2024 Highlights: The Biggest AI Breakthroughs You Need to Know Read More »

Adapting to Change- Transforming Organizations in the Digital Age

Embracing Digital Transformation: Leadership, Agility, and Innovation In today’s fast-evolving world, digital transformation is reshaping industries, redefining how businesses operate, compete, and innovate. However, successful transformation hinges not only on technology but also on strong leadership, strategic agility, and a culture that fosters adaptability and collaboration. Here are the key insights for navigating this critical

Adapting to Change- Transforming Organizations in the Digital Age Read More »

Embracing Live Shopping and Influencer Marketing How Vietnamese Brands are Reshaping Digital Engagement

Embracing Live Shopping and Influencer Marketing: How Vietnamese Brands are Reshaping Digital Engagement

  As Vietnam’s digital marketing landscape continues to mature, brands are actively pursuing innovative methods to stand out in an increasingly crowded space. In this context, two powerful trends — live shopping and influencer marketing — are reshaping consumer engagement by combining real-time interactivity with authenticity, building stronger connections and trust. The Rise of Live

Embracing Live Shopping and Influencer Marketing: How Vietnamese Brands are Reshaping Digital Engagement Read More »

Exploring Experiential Marketing: Crafting Immersive Consumer Journeys

In today’s fast-paced digital landscape, brands are increasingly turning to experiential marketing as a way to foster deep connections with audiences. More than just a promotional tactic, experiential marketing centers around creating immersive, memorable experiences that engage consumers on a personal level. By tapping into emotions and delivering interactive, multi-sensory events, brands are building stronger

Exploring Experiential Marketing: Crafting Immersive Consumer Journeys Read More »

Marketing Equals Deep Analytics

Marketing Equals Deep Analytics

  You’re Not a Marketing Business if You’re Not a Deep Analytics Business If your marketing strategy isn’t fuelled by analytics, you’re already falling behind. In times where consumer behavior changes overnight, relying on ‘business instinct’ or ‘guesstimations’ is a risk. The era of gut and unattributed journeys is over—topline growth demands intelligence, and lots

Marketing Equals Deep Analytics Read More »

Root Cause Analysis (RCA) for More Effective Marketing Campaigns

Root Cause Analysis (RCA) for More Effective Marketing Campaigns

Root Cause Analysis (RCA) Introduction The world of eCommerce is full of challenges. From website crashes to supply chain disruptions, these issues can significantly impact your operations and profits. While implementing quick band-aid solutions, it is easy to fix the symptoms. But temporary; the underlying issue stays. To truly fix the core issue and prevent it

Root Cause Analysis (RCA) for More Effective Marketing Campaigns Read More »

Scroll to Top