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The Personalization Playbook – A Proven 3-Step AI Framework for CX Leaders

The Personalization Playbook – A Proven 3-Step AI Framework for CX Leaders

Beyond Segmentation: The Shift to AI-Powered Personalization For years, personalization was synonymous with segmentation. Brands grouped customers into broad categories based on past purchases, demographics, and engagement history. While this approach improved relevance, it remained static and reactive—failing to account for real-time behaviors, evolving preferences, and contextual needs. In 2025, artificial intelligence is redefining the […]

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Ramadan: A Critical Moment for Digital Industry Growth

  Ramadan is a key period for brands in Indonesia to drive sales, attract new consumers, and create long-term engagement. The evolving digital advertising landscape, particularly in mobile marketing, has made Ramadan an essential moment for businesses to optimize their strategies. Consumer Spending During Ramadan According to Shanti Tolani, Country Head & Board of Director

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Beyond Big Data Why Intelligent Data is the Future of Growth & Innovation

Beyond Big Data: Why Intelligent Data is the Future of Growth & Innovation

For years, Big Data has been the driving force behind digital transformation, helping businesses collect, store, and analyze vast amounts of information. But in 2025, we are moving into a new era—one where data alone is not enough. The future belongs to Intelligent Data—data that is context-aware, AI-driven, and actionable in real-time. Companies that continue

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AI-Driven Decision Making: Turning CEOs and CMOs into Data-First Leaders

AI-Driven Decision Making: Turning CEOs and CMOs into Data-First Leaders

  For years, AI has been framed as a tool for marketing execution—automating campaigns, optimizing ad spends, and personalizing customer experiences. But in 2025, AI is no longer just about marketing. It is about leadership. The real competitive advantage lies in how CEOs and CMOs use AI to make better, faster, and more strategic decisions.

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Elevating Marketing Results with Telkomsel DigiAds’ Predictive AI Solutions

  In today’s fast-paced digital landscape, businesses must create efficient, impactful marketing campaigns that resonate with their audiences. Predictive AI has become a game-changer, enabling brands to adapt to changing consumer behaviors. With AI adoption rising 72% and generative AI usage surging 65% in 2024, tools like Telkomsel DigiAds predictive modeling offer actionable insights to

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The AI Shift: How Self-Learning Algorithms Will Reshape Marketing Strategy in 2025

The AI Shift: How Self-Learning Algorithms Will Reshape Marketing Strategy in 2025

Artificial intelligence (AI) is no longer just a tool for automation—it is becoming the backbone of marketing strategy. In 2025, self-learning AI systems will move beyond rule-based automation to dynamic, real-time decision-making tools that optimize campaigns, personalize engagement, and predict market shifts. For CMOs and CEOs in APAC, this shift presents a strategic imperative. Unlike

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Marketing in 2025: Preparing for the Future with Data and Innovation

  As 2025 approaches, marketing is advancing rapidly, reshaping how brands connect with audiences in a digital world. In 2024, data-driven personalization, automation, and digital maturity emerged as key trends that are now forming the foundation for what’s next. Here’s a look at how these developments will shape the coming year and keep marketers at

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AI in 2025: Predictions on Emerging Technologies That Will Redefine the Future of Marketing

AI in 2025: Predictions on Emerging Technologies That Will Redefine the Future of Marketing

Artificial intelligence (AI) has already revolutionized marketing, but 2025 will mark a pivotal year where its capabilities will transcend current norms. As AI matures, it is expected to refine existing methodologies and introduce groundbreaking innovations that will redefine how brands engage with consumers, optimize campaigns, and achieve business growth. These predictions focus on the potential

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Balancing Innovation and Empathy: The Role of AI in Modern Marketing

Artificial Intelligence (AI) is reshaping the marketing landscape, driving efficiency, personalization, and data-driven decision-making. Yet, amid this technological revolution, the heart of successful marketing still lies in authentic human connection and ethical practices. As brands navigate this balance, they must leverage AI’s capabilities while staying true to their core values of empathy, creativity, and responsibility.

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