Search Results for: customer insights

2025 in Motion: What the Top 10 Marketing TNT Articles Tell Us About the Road Ahead

If the first half of 2025 taught us anything, it’s that marketing transformation isn’t coming: it’s already here! From AI integration to retail media acceleration, from the creative renaissance to data intelligence, our most-read Marketing TNT articles this year reveal a clear shift in marketer priorities: from exploration to execution. So what’s actually changing? And

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AI at the Core of Omni-Channel

  Engaging users with a comprehensive omni-channel strategy is no longer a luxury, but absolutely essential. It’s absolutely essential to engage with the users at the right time, at the right place, with the right content and intelligence. Without being either fast or relevant, the user quickly loses interest and might choose a more prepared

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The CX Maturity Imperative — Why It’s Time to Evolve from Service to Strategy

The CX Maturity Imperative: Why It’s Time to Evolve from Service to Strategy

Customer Experience (CX) has reached an inflection point. As product differentiation shrinks and consumer expectations escalate, CX is fast becoming the most sustainable lever for competitive advantage. But while many organizations acknowledge its importance, few have elevated it beyond a reactive, siloed support function. At MMA Global, we believe CX must evolve from an operational

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Creating an Online-to-Offline (O2O) Journey that Drives Sales

Creating an Online-to-Offline (O2O) Journey that Drives Sales

            Bridging online and offline retail is essential for driving foot traffic and boosting sales. A strategic Online-to-Offline (O2O) approach integrates digital engagement with in-store actions, leveraging real-time data and shopper insights to optimize outcomes and maximize revenue. Seamless Channel Integration An O2O journey thrives on integrating digital platforms—websites, mobile

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Data Maturity Framework 2.0: From Tactical to Strategic Focus

Data Maturity Framework 2.0: From Tactical to Strategic Focus

The MMA’s Data Maturity Framework, developed in collaboration with EY, provides a strategic roadmap for marketers to overcome data challenges and optimize marketing efforts across compliance, analytics, connectivity, decision-making, and value creation. Understanding the Framework’s Purpose The Data Maturity Framework helps marketers: Navigate evolving data landscapes Benchmark progress in compliance, cookie-less advertising, and cross-platform engagement

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Introducing the MMA Global Data Maturity Framework: Unfolding the Business Growth in the Advanced Data Era

Introducing the MMA Global Data Maturity Framework: Unfolding the Business Growth in the Advanced Data Era

In contemporary marketing research, data maturity, defined as the capability of brands and marketers to effectively manage and utilize data, has become essential for achieving greater business impact.  MMA Global, with the trailblazers across the marketing and advertising industry, has built Data Think Thank (DATT) to powering marketers with the best understanding of the evolving

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The Data Maturity Dilemma: Why Growth Demands More Than Just Good Tech

The Data Maturity Dilemma: Why Growth Demands More Than Just Good Tech

In an era where marketing organizations are flooded with dashboards, pipelines, and robust platforms, one thing is clear: having more data or tools doesn’t automatically lead to better business outcomes. Despite unprecedented investment in marketing technologies, many organizations remain stuck at the insight-action gap, where data exists in abundance, but real decisions and revenue gains

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Solving the Retail Media Targeting Gap: How AI is Unlocking Smarter Consumer Connections

Solving the Retail Media Targeting Gap: How AI is Unlocking Smarter Consumer Connections

Rethinking Retail Media: From Inventory to Intelligence Retail Media Networks (RMNs) have rapidly become a cornerstone of digital advertising, offering brands direct access to shoppers at the point of purchase. However, many RMNs still rely on basic demographic or transactional data, limiting the precision of audience targeting. This gap presents a significant opportunity: leveraging artificial

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Beyond Identification: How to Operationalize the Movable Middle Across Media and Measurement

Beyond Identification: How to Operationalize the Movable Middle Across Media and Measurement

Rethinking Audience Strategy: The Power of the Movable Middle While most strategies default to the extremes of acquisition or loyalty, a significant growth opportunity lies in between. The Movable Middle represents a high-potential segment of consumers with a 20–80% probability of purchasing a brand. They’re not guaranteed loyalists, but neither are they disengaged. Crucially, they’re

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