Singapore – The MMA SMARTIES APAC 2024 Awards honored an impressive 93 winning campaigns, presenting 37 Gold, 24 Silver, and 32 Bronze medals, along with 11 industry winners that showcased the best of what APAC has to offer, bringing together the region’s most visionary marketers for a night of creative brilliance and strategic triumph. From […]
Brands today encounter significant challenges in capturing and maintaining their audience’s focus, primarily due to the limited attention spans of consumers. Despite increasing their efforts in digital advertising, numerous brands still struggle to ensure their ads are not just viewed, but rather seen and remembered. Attention vs. Viewability Viewability, which is largely device-driven, refers to
Can An Attention-First Approach Accelerate Bottom-Funnel Success For Brands? Read More »
Indonesia’s Cultural Rebellion: Why Brands Can’t Afford to Ignore the Subculture Revolution The global marketing landscape is undergoing a seismic shift. Traditional approaches that cast a wide net are proving less effective in a society that is increasingly defined by its diverse subcultures, including in Indonesia. According to the latest Industry Impact Survey 2024 conducted
Market Overview: Indonesia’s Evolving F&B Landscape Fig. I: Indonesian Local F&B Branches Distribution[1] Indonesia, famous for its rich culture and delicious food, is seeing big changes in its food and drink industry. More and more, local food and beverage (F&B) brands are winning the hearts and loyalty of Indonesian consumers. This analysis looks
The Growth of Local F&B Brands in Indonesia: Understanding Consumer Behavior Read More »
Artificial Intelligence’s (AI) evolution will be driven by advancements in learning and output methods expanding the capabilities from task-oriented efficiencies to strategic assets that provide a competitive advantage. Ultimately, AI will become transformative, capable of generating or capitalizing on differentiation. By 2030 80% of marketing will be AI augmented. On a CAGR basis between
Beyond the Hype: AI Ad Adoption powering real-world results Read More »
Indonesia will lead the pack in SEA with a projected 13.41% Compound Annual Growth Rate (CAGR) in RMN ad spend. Southeast Asia’s total ad spend in retail media networks this year to grow by 8% YoY, projected to hit US$4.7 billion by 2030 Grab becomes the super-app with the highest ad equity in Indonesia
Introduction: Industry Challenges The coffee industry is characterized by its dynamic and ever-evolving nature, influenced by a variety of factors such as changing consumer behaviors, economic challenges, an increased emphasis on health, sustainability, and innovation. As the world recovers from recent upheavals, the coffee sector is adjusting to cater to the evolving needs and
The insurance industry in Indonesia recorded growth in the first quarter of 2024. According to data released by the Indonesian Life Insurance Association (AAJI) in its first-quarter performance report, total revenue grew by 11.7%, with premium revenue showing a slight increase of 0.9%.[1] This growth boosts optimism for the life insurance industry this year, despite
Retail media advertising has evolved into the third major wave of digital advertising, following search and social media. This trend is gaining momentum in Southeast Asia, especially in Indonesia, driven by the rapid embrace of digital technologies and shifts in consumer behavior. Major players like Grab, Gojek, Tokopedia, Carousell, and Lazada are leading this growth.
Navigating Indonesia’s Evolving Retail Media Network Read More »
Introduction Marketing is ever evolving, and it now requires a complex blend of human creativity along with technical efficiency to stand out amongst the crowd. By combining human imaginative ideas with the capabilities of technology, brands can come up with campaigns that resonate well with their audiences, engaging, and effective. In a recent Fearless
Balancing Human Creativity and AI Efficiency in Marketing Read More »
