Indonesia – Shining Through Global Economic Uncertainty With a stable GDP growth (5%), Low Inflation and Optimistic Consumer Confidence, Indonesia is one of the most resilient economies in light of the uncertain global macroeconomic indicators. Underpinned by a 280+ million population and 70%+ digital penetration as per Dentsu’s Consumer Connections Survey (CCS), advertisers are overinvesting […]
As consumer preferences evolve, traditional advertising is losing to new ways of creating authentic and engaging content. This is evident in the e-commerce sector, where influencer marketing has become an essential product discovery and sales channel. According to impact.com’s latest report, titled “E-commerce Influencer Marketing in Southeast Asia 2024,” Southeast Asia’s e-commerce market is thriving,
The Rising Significance of AI in Marketing Imagine a chocolate wrapper that tells a story with every fold, a digital copy of a celebrity sending personalized videos inviting people on a cruise or AI with the power to tell you what to eat before you know it. At VML, we’re turning these imaginations into reality,
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Marketing, a pivotal component of business operations, has undergone a dramatic transformation with the advent of advanced technologies. Traditionally, marketing was predominantly a public and informative exercise, utilizing billboards, TV and radio ads, and print media to reach a wide audience. However, as markets became more saturated and competitive, fuelled by technological advancements and economic
Empowering Marketers: The role of AI in personalization and customer experience Read More »
Building personalized customer loyalty programs is critical for businesses to stand out in the current market. However, simply offering discounts and short-term promotion campaigns isn’t enough. Creating lasting relationships with customers requires a data-driven approach and Customer Data Platforms (CDPs) are the key solution to directly solving this problem. But how do marketers apply CDPs
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The retail media market is forecasted to be worth $100 billion by 2026 in the U.S. alone. By 2028, retail media channels will reportedly represent 15.4% of ad revenue globally. It’s a powerhouse of opportunities for marketers to drive business impact for their brands. 53% of marketers believe AI will significantly impact audience targeting and
Unlock customer loyalty: Exploring AI’s impact on retail media strategies in 2024 Read More »
With a reach of more than 2 billion users across 180 countries, WhatsApp has emerged as a primary communication channel for users to converse with their family, friends & colleagues. And over the last few years, WhatsApp has been emerging as a medium for business communication wherein brands can clear the clutter and engage with
How Brands Can Utilize Data-Driven Technology to Respect Customer Privacy on WhatsApp? Read More »
The cost of acquiring a new customer can be five times higher than retaining one. A marginal increase in retention rate can increase profits multifold. Studies show that increasing the customer retention rates by 5% increases profits by 25% to 95%. Retaining customers, i.e. increasing the customer lifetime value, is one of the easiest ways
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The success of a brand hinges on how satisfied its customers are. The ideal way to understand customer satisfaction is to measure customer experience metrics. They’re the window to your customer’s perception of your brand and reveal sentiments like potential referrals, the likeness of the brand/product/service, and how likely they are to become and remain
Top 7 Customer Experience Metrics to Track in 2023 Read More »
Harnessing AI to Maximize Customer Exchange Value The tales of how AI is revolutionizing marketing are echoing in the industry, remodeling almost every component. While there are many instances of AI in marketing, one of the most prominent ones is to enhance customer experience. A recent study shows that 82% of consumers are likely to
AI and Machine Learning for maximizing customer experience Read More »
