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Audio Playbook: The Essential Guide to Voice and Audio Marketing

Voice technologies are now becoming an integral part of our lives — be it gathering information through voice searches, streaming music, controlling smart home appliances, or making utility bill payments through voice commands. New-age technologies like Natural Language Understanding (NLU), conversational artificial intelligence (AI), and neural text-to-speech (TTS) have helped push voice tech to the next […]

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Brands That Know What Works & How: Key Insights from Jury Observer Kantar at Smarties India 2023

In the ever-evolving landscape of marketing, brands are constantly striving to stay ahead, leveraging innovation, technology, and AI to create impactful campaigns. The Smarties Unplugged debut edition, an insightful prelude to the Gala, celebrated the achievements of brands that have successfully harnessed the power of modern marketing trends. In a session by Kantar, our jury

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The Need For an Indian App Store

In the tapestry of India’s digital landscape, the call for an indigenous app store resonates louder than ever. The current scenario paints a picture of an app economy in flux, where global giants dominate, but local nuances remain largely unaddressed. While global giants like Google Play Store and Apple’s AppStore dominate, they often fall short

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SDK Ad Rendering: Boost KPIs Without Compromising Ad Experience

Mobile gamers are a diverse and growing crowd but not all of them are willing to spend money on games. According to eMarketer, half of them prefer ad-supported free-to-play games. When people are especially cost-conscious and in-app advertising is a must for revenue growth, the quality of the mobile ad environment is the topic occupying

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PC and console: Game-changing advertising channels

Sixty percent of U.S. internet adults play PC and console games, with the percentage increasing among younger generations. Chances are, your app’s target audience is playing PC and console games. Gaming marketers and developers from mobile apps and gaming studios looking to acquire new users would do well to expand their advertising channels—particularly to PC

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The Modern Marketing Reckoner 2023 Indonesia Potential Of A Young Marketing Team

The Modern Marketing Reckoner Report 2023 by MMA Global Indonesia offers futuristic marketers the perspectives, data, and insights required to craft and implement innovative strategies for success in the highly competitive Indonesian market. The Potential Of A Young Marketing Team section of the report contains an in-depth chapter on Unleashing the Potential of a Young

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The Modern Marketing Reckoner 2023 Indonesia Martech and Adtech Trends

The Modern Marketing Reckoner Report 2023 by MMA Global Indonesia is a valuable resource of meticulously curated perspectives, data, and insights for futuristic marketers trying to shape marketing strategies for the Indonesian market. The Martech & Adtech Trends section of the report contains the following chapters: Unlocking Media Quality in an Increasingly Competitive Digital Ads

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The Modern Marketing Reckoner 2023 Indonesia Case Studies

Power-packed with the latest trends and research, The Modern Marketing Reckoner Report 2023 by MMA Global Indonesia offers marketers a comprehensive view of the possibilities and challenges in the highly competitive Indonesian market. The Case Studies section of the report contains the following chapters: Unlocking The Power of Brand-Creator Collaborations: Shufen Goh, Co-Founder and Principal

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The Modern Marketing Reckoner 2023 Indonesia Research Studies

The Modern Marketing Reckoner Report 2023 by MMA Global Indonesia offers CXOs meticulously curated perspectives and valuable insights, empowering them to make informed decisions and succeed in the highly competitive Indonesian market. The Research Studies section of the report contains the following chapters: Resonating with Gen Z in Indonesia: Huiqi Ong, Senior Consumer Lifestyle Analyst,

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All you need to know about Google’s Gemini

Gemini is Google’s largest and most capable AI model yet. It’s multimodal, making it as human as it gets. Gemini can seamlessly understand commands, tonality, and context of the inputs. It can also operate across data inputs such as text, code, audio, image, and video. Google’s Gemini is flexible, allowing people to use it across

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