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In the ever-evolving landscape of digital advertising, where personalisation and deep funnel metrics reign supreme, marketers are leveraging advanced strategies to connect with their audiences seamlessly. Harnessing the power of location-based targeting, encompassing both real-time precision and insightful historical analysis, these marketers have unlocked a new dimension in audience understanding across the customer cycles of […]

In the ever-evolving world of marketing, 2024 has brought forth an evolving shift where the spotlight is not just on selling products but also on establishing a meaningful connection with consumers. It’s akin to a carefully orchestrated symphony where brand purpose harmonizes with performance marketing, creating a melody that resonates globally. Much like a skilled

MMA Global Philippines, part of MMA Global, the only not-for-profit marketing trade association, proudly announces the winners of the prestigious SMARTIES™ Philippines 2023 Awards. The award winners celebrated at the inaugural SMARTIES events at the Shangri-La the Fort were selected based on meticulous evaluation by a distinguished 14-member jury panel of marketing luminaries, chaired by

Integral Ad Science, a leading global media measurement and optimisation platform, today announced business expansion in four key APAC markets- Hong Kong, Taiwan, Thailand and Vietnam along with senior leadership appointments to accelerate AI-driven measurement and optimisation solutions for both local and global advertisers and publishers.  “APAC presents a prime opportunity for IAS to expand