With unprecedented speed and scale, tech has revolutionised lives and social interactions, opening new business opportunities for all. The way we connect, communicate, and consume has led to new avenues for us to reach and engage with our consumers like never before. Of this, the latest cutting-edge technology – Generative AI is giving way to new […]
Modern Marketing Reckoner 2024: Foreword by Aseem Kaushik Read More »
Music is a universal language that evokes emotions and creates lasting impressions. Even before visuals, sound was a powerful marketing tool — In fact, it was the original viral medium. In recent years, music has become essential for brands to connect with their audiences and strengthen their identity. In this article, we’ll explore how brands can leverage music to resonate with their target
Striking the Right Chord: Leveraging music as marketing for brands Read More »
Digiday, AdExchanger, VentureBeat, and other outlets have identified mobile games as an untapped opportunity for brand advertisers in 2024. But while many have recognized the growing value of in-game advertising, few have identified the potential of this B.I.G (Brands in Games) opportunity to capitalize on it. Mobile Games: The Effective Way to Reach Audiences at
The B.I.G. Opportunity for Brands Read More »
The SMARTIES™ Awards symbolize excellence in marketing, honoring the most innovative and impactful campaigns globally. Yet, the rewards of participation reach far beyond the trophy. Here are five compelling reasons why joining the SMARTIES™ Awards 2024 can propel your marketing endeavors and career: 1. Recognition and Prestige Winning a SMARTIES™ Award brings significant industry recognition.
5 Benefits to Enter the SMARTIES™ Awards 2024 Read More »
Are you ready to shine a spotlight on your groundbreaking marketing campaign at the esteemed SMARTIES™ Awards? Submitting a winning entry requires more than just showcasing your campaign; it involves telling a compelling story, providing context, and understanding the judging criteria. Here are your top 5 tips from the SMARTIES Jury to craft a winning
Guide to Submitting a Winning Entry for SMARTIES 2024! Read More »
In the dynamic realm of digital advertising, the Modern Marketing Association (MMA) embarked on a pioneering project to standardize engagement metrics—a keystone for evaluating campaign effectiveness and ensuring equitable evaluation of awards entries. This comprehensive guide captures the journey of the Engagement Metrics Project from its ambitious beginnings to its pivot – a pragmatic decision
Aligning engagement metrics in advertising Read More »
Brand values in marketing serve as the foundation upon which a brand’s identity is built. It goes beyond just the physical products or services a brand offers; it encompasses the emotional connection and perceived benefits that consumers associate with the brand. These values represent a strategic journey of continuous development, testing, and evolution to ensure
Brand value equals consumers’ lifetime value Read More »
Building personalized customer loyalty programs is critical for businesses to stand out in the current market. However, simply offering discounts and short-term promotion campaigns isn’t enough. Creating lasting relationships with customers requires a data-driven approach and Customer Data Platforms (CDPs) are the key solution to directly solving this problem. But how do marketers apply CDPs
The importance of customer data platforms in building customer loyalty programs Read More »
The landscape of advertising is undergoing a significant transformation, with Connected TV (CTV) advertising emerging as a powerful tool for brands to engage with their target audience effectively. CTV Native, pioneered by Teads, represents a groundbreaking approach to advertising, seamlessly integrating ads into smart TV operating systems’ home screens. This innovative format ensures maximum visibility
Navigating the rising tide of Connected TV Advertising: Strategies for success Read More »
In the dynamic world of digital marketing, programmatic advertising stands at the forefront of innovation and change. As we enter 2024, this field is witnessing an unprecedented rate of evolution, spurred by the relentless pace of technological advancements and a significant transformation in the way consumers interact with digital content. Not only are the tools
Programmatic advertising in 2024: Navigating new frontiers Read More »
