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SMARTIES™ Business Impact Index 2023 – Philippines

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact. Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, […]

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Innovate your business with design thinking

Design thinking has revolutionised the business world, helping corporations cope during a time where problems are becoming increasingly complex, and processes elaborate. According to Juliana Goh, the founder of Unigons X Design Consultancy, design thinking goes beyond a designer’s tool to become an “industry agnostic,” a framework applicable for any and all. It’s a mindset

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Navigating the new age of data privacy in marketing

As data continues to shape the marketing landscape, understanding privacy implications is crucial for industry leaders. MMA Global, in collaboration with AppsFlyer, has released the report “State of Data Privacy: Three Schools of Privacy and the Rise of PETs in the Age of AI,” offering a comprehensive view of data privacy’s current state and future

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Online & Offline: The intertwined consumer journey in the digital era

Physical shopping is something consumers have traditionally done. Getting to know about a product through different sources such as word of mouth, or newspaper articles, and then visiting stores with this research to make purchases – this approach to the consumer journey has been visible globally. This was a time when technology was not very

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Emphasizing the human element’s continued significance with artificial intelligence

Are the fears of humans losing out to the Supergenius AI and becoming redundant entirely valid? Not really. The marketing experts believe that humans will not be reduced to playing second fiddle to artificial intelligence, instead human ingenuity will be crucial for crafting truly compelling and effective marketing campaigns. A lot of the speakers at

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SMARTIES 2023 is NOW open for submissions for markets in APAC, China, Indonesia, India, Vietnam, Thailand*, and Philippines* *New for 2023 Click here for more info! More info, scan here! Marketing: Today and Tomorrow Access insights, conversations, and frameworks to strengthen your approach to futuristic marketing Marketing Today Elevate your perspective with the latest marketing

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Survival of the Fittest: Adapting brand strategies in the age of consumer disloyalty

In the dynamic landscape of Indonesian consumerism, the age-old adage “survival of the fittest” has never rung truer for businesses. SAP Emarsys’ 2023 Customer Loyalty Index survey investigated over 10,000 consumers globally and observed a decline in brand loyalty from 79% to 68%, indicating shifts in consumer-brand interactions and an acute need for brands to

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The pivotal moment of marketing creativity

In the rapidly evolving landscape of marketing, creativity has reached a pivotal moment. It is now more essential than ever, even as the process becomes increasingly complex. This heightened focus is not merely a trend but a necessity driven by significant advancements in marketing technologies and profound changes in the media ecosystem. The integration of

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MMA Reveals the Global Advertisers, Brands, Holding Companies, Agencies, and Solution Providers Driving the Most Impact in Modern Marketing on the SMARTIES™ Business Impact Index

UNILEVER AND OREO TAKES TOP HONORS MMA Global, the industry body dedicated to driving modern marketing and shaping the future of marketing, revealed the rankings for the annual MMA SMARTIES Business Impact Index for Global markets. Rankings are now available, naming the marketing industry’s top agencies, marketers, brands and solution providers that deliver the highest

MMA Reveals the Global Advertisers, Brands, Holding Companies, Agencies, and Solution Providers Driving the Most Impact in Modern Marketing on the SMARTIES™ Business Impact Index Read More »

How influencers are driving e-commerce success in Indonesia and Southeast Asia

The E-commerce Landscape in Southeast Asia The e-commerce landscape in Southeast Asia, particularly in Indonesia, has been undergoing significant transformation, and the rise of influencer marketing is pivotal in shaping the region’s digital economy. With the market growing from 105 billion USD in 2022 to an expected 235 billion USD by 2028, understanding how influencers

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