When we talk about AI in marketing, the conversation often turns to fear: will AI replace the creative strategist? The truth is, AI isn’t here to replace the people who build strategy. It’s here to replace the parts of strategy that were never working that well to begin with—the rigid, static rules we’ve relied on […]
AI Isn’t Here to Replace Marketers. It’s Here to Replace the Rules Read More »
Since ChatGPT launched in late 2022, AI has rapidly transformed how people search for information. Increasingly, users rely on AI chatbots and enhanced search features rather than traditional results pages. Google has accelerated this trend with its AI Overview capabilities. One key question now shapes the digital publishing landscape: “How does AI search impact SEO?”
How Does AI Search Impact SEO? A Publisher’s Guide Read More »
Imagine this. It’s the end of the day, you are cosily tucked into bed. As you are about to drift into sleep, a thought sweeps your mind – oh that living room chair has been a bit creaky. What can I do about it? You wake up…. Who do you turn to? When in doubt,
Making Brands Visible In An AI Search Era Read More »
PT Kino Indonesia Tbk, a prominent fast-moving consumer goods (FMCG) company, has reiterated its steadfast commitment to sustainable growth with the release of its 2024 Sustainability Report. This comprehensive report details the company’s advancements across economic, environmental, social, and governance (ESG) aspects, aligning with its core strategy to integrate local traditions with modern innovation. Economic
Sustaining Growth Through Comprehensive ESG Initiatives Read More »
In 2025, personalization is no longer a marketing differentiator – it’s a growth lever. Yet despite widespread AI adoption, many brands still struggle to connect personalization efforts to meaningful ROI. The gap isn’t technology. It’s approach. This article explores how leading marketers are moving beyond rule-based targeting to build more adaptive, intelligent systems and how
Personalization at Scale: How Leading Brands Are Delivering ROI with AI in 2025 Read More »
For two decades, search revolved around the blue link. Google’s familiar ten-result page, and the SEO playbook built around it, rewarded brands that mastered keyword targeting, link building, and technical optimization. That model is eroding fast. Today, platforms like ChatGPT, Google’s Search Generative Experience (SGE), Gemini, and Perplexity are reshaping search from a static list
From SEO to AIO: Winning Brand Visibility in the Age of AI Search Read More »
AI personalization has moved past the stage of proof-of-concept. The technology works, and the results are consistent. The question now is who will scale it fastest — because in every category, early movers are already pulling ahead. The State of Play Across more than 25 CAP experiments, the average performance lift from AI personalization is
The AI Personalization Race: Why Scaling First Matters Read More »
Marketers often feel confident they know their top-performing audiences. After all, they’ve built personas, studied analytics, and run campaigns based on years of experience. Yet markets evolve, customer behaviors shift, and entirely new segments emerge — often unnoticed. The Breakthrough In one CAP study, AI identified an audience segment that the brand had never targeted
The Market You’re Missing: How AI Personalization Finds New Growth Segments Read More »
You’ve invested heavily in AI-driven marketing. You’ve meticulously crafted lookalike audiences, trained sophisticated machine learning models on past converters, and even experimented with real-time personalization. Yet, the results are a frustrating mixed bag: some campaigns soar, while others inexplicably fall flat. This is the perplexing paradox of AI-driven targeting. While undeniably powerful, its performance can
Why Your AI Targeting Model Is Still Losing to a Simple Probability Rule Read More »
At the start of 2025, marketing leaders across APAC entered the year with curiosity. By mid-year, curiosity has given way to clarity, and in many cases, urgency. This isn’t just another tech cycle. It’s a systems-level reset. AI is no longer a sandbox. Retail media isn’t just a line item. And attention, once considered a
Mid-Year Review: How AI and Retail Media Are Reshaping Marketing in APAC Read More »
