Ramadan in Indonesia has always been a cultural milestone. Although, for marketers, it is a month where attention, intent, and movement converge across digital and offline environments. As consumer behaviour shifts, the brands that win Ramadan are those that build intelligence into every part of the journey: from context and relevance to creative and measurement. In 2026, Ramadan campaigns […]
How to Achieve Success During Ramadan 2026? Read More »
Emerging brands gain interest, with 58% saying they are open to buying from a new or emerging car brand Data from new YouGov’s ‘Indonesia next-gen car outlook 2025’ report reveals that Japanese car brands remain the undisputed leaders in perceived quality and value among Indonesian consumers, with 90% rating them as “good quality” and 83% calling them “good value
Japanese Automakers Lead On Quality And Value Among Indonesians, YouGov Study Finds Read More »
Jakarta, Indonesia — December 10, 2025. Marketing + Media Alliance Indonesia (MMA Indonesia) has proudly launched the Modern Marketing Reckoner (MMR) 2025 Annual Industry Report on 10 December at an exclusive, invitation-only media gathering at EMTEK Hall, SCTV Tower, Senayan, Jakarta. The industry report launch event brought together contributors from brands, agencies, publishers, telecommunications companies, advertising and marketing technology providers within MMA Indonesia’s member and partner network, along with leading media representatives. It
Getting to true data maturity isn’t easy. Most organizations hit the same walls over and over, slowing progress and limiting real business impact. MMA Global’s Data Maturity Framework 2.0 research reveals exactly what’s holding marketers back—and why these obstacles keep showing up. Everyone’s Moving Too Slowly Here’s the uncomfortable reality: despite everyone talking about how important data is, actual progress toward data maturity crawls along
Why Your Data Maturity Journey Feels Like Running in Quicksand Read More »
Unlocking data’s transformative power requires more than tools and technology. Companies need a clear data vision tightly aligned with business objectives. That means ditching siloed experiments and fragmented ownership for a unified, strategic approach. How Data Leaders Get Alignment Right Source: https://www.mmaglobal.com/files/documents/2023_mma_data_maturity_webinar_final59.pdf p.16 Data Leaders—the elite 13% demonstrating advanced maturity across nearly every dimension—share one critical trait: strong data vision paired with
The Hidden Catalyst: How C-Suite Alignment Accelerates Data Maturity Read More »
Revenue Growth and Long-Term Thinking Data Leaders use consumer data primarily to drive top-line revenue growth. That’s priority one, followed closely by improving operational efficiency and margins. But here’s what sets them apart: while most marketers chase short-term wins like ROAS, Data Leaders think long-term—focusing on brand health and overall ROI. They understand that data fuels the AI-driven future, and accelerating
The Data Leader Advantage: How Top Performers Extract Maximum Value Read More »
A Vietnam & Southeast Asia Marketing Trends Perspective Vietnam’s digital economy is expanding at one of the fastest rates in Southeast Asia. According to eMarketer and local industry trackers, the top five e-commerce platforms in Vietnam — Shopee, TikTok Shop, Lazada, Tiki, Sendo — generated US $12.6 billion GMV in 2024, a ~37% YoY increase from 2023. Projections indicate that GMV will reach US $15.4 billion by 2025,
Advertising Is Evolving: The New Full-Funnel Growth Model Read More »
For decades, brand tracking has been ruled by methodical, structured surveys. But what if we told you that some of the most powerful brand signals don’t come from trackers, but from consumers? We’re talking about user-generated content (UGC): memes, rants, reviews, TikTok videos (and more) that shape how people experience your brand in real life. If you’re not treating this social signal as a core brand
The Missing Brand Metric: Why Brands Can’t Afford to Ignore User-generated Content Read More »
Amid the clatter of crowded cafés, the churn of new formats, and consumers who switch preferences with remarkable speed, Vietnam’s food and beverage market is both exhilarating and unforgiving, where price sensitivity is high and competitive intensity is relentless, in this climate, slogans fade quickly while operating discipline endures, which is precisely the premise of
LEADING WITH PURPOSE IN THE AGE OF BRAND AUTHENTICITY Read More »
MMA Global just launched the Data Maturity Assessment—a quick, 20-question tool built specifically for marketing leaders who want to know exactly where their organization stands with data. Take 20 minutes, answer honestly, and you’ll see exactly how you stack up against your industry and the companies leading the pack. The Five Levels Explained: Strugglers (12%)
Where Does Your Organization Stand? The 5 Levels of Data Maturity Read More »
