For more than a decade, retail media has been treated as an add-on: a handy performance lever tacked onto trade plans, lower-funnel budgets, and marketplace presence. That era is ending. AI is turning retail media from a tactical extension into the connective tissue for modern commerce, an operating system that links inventory, data, and measurement […]
AI, Data, and the New Retail Media Operating System Read More »
Retail media is changing faster than ever. As retailers build their own ad networks and invest heavily in first-party data, one opportunity remains vastly underutilized — turning your loyalty members into a scalable army of content creators. Your customers already create content every day: reviews, unboxings, product hauls, TikTok tutorials. The only missing link is a
Retail Media Is Evolving — and Your Customers Can Be Your Next Top Content Creators Read More »
2025 wasn’t the dawn of AI, it was the year it became infrastructure. Across APAC, AI moved from isolated experiments into the daily workflows of creativity, media, and customer experience. Global AI-in-marketing investment surpassed US$47.3 billion, and 88% of marketers now use AI tools every day. The real shift took place where marketers began seeing
Beyond the Buzz: How AI Redefined Marketing in 2025 Read More »
(Why your consumer’s mind decides before they even realize it) Marketers often talk about “grabbing attention,” but few truly understand how attention works inside the human brain. The neuroscience underlying the MMA’s First Second Strategy reveals a powerful truth: our brain is biologically wired to make sense of the world at lightning speed. Before we
Wired for Speed: The Brain Science Behind Instant Attention Read More »
Indonesia’s digital economy is expected to continue growing through 2026 in certain key areas. Know which areas to spot to capitalise on early gains. Commerce is spreading across marketplaces, social video, retailer-owned media, and good old offline retail, and consumers expect all of it to “know” them already. With e-commerce projected to cross US$100B by
Looking Ahead 2026: Omnichannel, Retail, Performance Marketing & Beyond Read More »
When most marketers think about AI, they picture tools that write ad copy, generate slick but soulless images, or optimize ad spend by a few percentage points. It’s useful, but hardly revolutionary. But what if the real AI marketing revolution is already here, and it looks nothing like what we’ve been told? It’s not happening
For more than a decade, digital advertising has been plagued by the perennial challenge of measuring true efficacy. That era is over. The rise of Retail Media Networks (RMNs) marks the third wave of digital marketing, an era defined by precision, accountability, and predictive intelligence. According to eMarketer, RMNs are set to capture over 20%
The Third Wave Unfolds: Retail Media’s Growth Trajectory for APAC Brands in 2026 Read More »
Marketers have long measured campaign success by the immediate lift they can prove — impressions, clicks, short-term sales. But new findings from the Brand as Performance (BaP) initiative by the Mobile Marketing Association (MMA) are forcing a fundamental rethink of what marketing performance really means. In a series of longitudinal studies conducted with Circana, TransUnion,
Beyond the Click – Why 80% of Advertising’s Impact Happens After the Campaign Read More »
BANGKOK, THAILAND – September X, 2025 – MMA Global, the leading global trade association for marketers, today announced the official shortlist for the SMARTIES™ Thailand 2025 awards. The list features the finalists of the nation’s most impactful and creative marketing campaigns, selected from a competitive pool of entries that demonstrate a commitment to innovation and
AI has revolutionized media targeting. Algorithms can refine, retarget, and rescore in real time, but there’s a fundamental problem: AI doesn’t know what truly matters. It reacts to signals and chases patterns, but it doesn’t start from a strategic truth. When your media planning relies solely on reactive optimization, you’re building on a foundation of
AI Can’t Predict Your Best Audience. But MMGF Can, with 99% Accuracy Read More »
