You searched for ai - Page 17 of 48

High costs, uncertain returns deterring AI investment in Vietnam

High costs and uncertain investment returns are making Vietnamese businesses hesitant about making AI investments, said Naoyuki Kawakita, chairman of advertisement and communications services firm Hakuhodo Vietnam. It is estimated that 45% of global advertising revenue (about $370 billion) uses artificial intelligence (AI) or AI support, and this will increase to about $1.3 trillion, or […]

High costs, uncertain returns deterring AI investment in Vietnam Read More »

How Can Marketers Generate Leads With Gen AI In 2024?

Brands across categories have aced the use of AI tools to grow their business in the past year. 75% of companies surveyed by MMA in 2023 anticipated a significant upheaval due to Gen AI, with 45% believing its disruptive capability is on par with the Internet. In 2024, the spotlight will be on advancing the

How Can Marketers Generate Leads With Gen AI In 2024? Read More »

MMA’s Decoding AI for Marketers Training Series

The Generative AI landscape is evolving at a higher speed than ever before. Marketers must keep updated with the latest AI systems and have in-depth knowledge to leverage them best. MMA Global has announced the Decoding AI for Marketers Training Series to facilitate the same. This MMA Member Exclusive offers MMA Global Members hands-on foundational

MMA’s Decoding AI for Marketers Training Series Read More »

The Modern Marketing Reckoner 2023 Indonesia AI, ML, and CX in Marketing

The Modern Marketing Reckoner Report 2023 by MMA Global Indonesia is a valuable resource of meticulously curated perspectives, data, and insights for futuristic marketers trying to shape marketing strategies for the Indonesian market. The AI, ML, and CX in Marketing section of the report contains the following chapters: How Generative Al Shapes the Future Marketing

The Modern Marketing Reckoner 2023 Indonesia AI, ML, and CX in Marketing Read More »

10 Campaigns that aced the use of AI in 2023

2023 witnessed a surge in innovative campaigns driven by artificial intelligence. AI was the driving force behind many highly successful and engaging campaigns. From creating campaigns using generative AI to inviting fans to create ads using interactive AI tools, brands across industries went beyond the usual to embrace the collaboration between human creativity and emerging

10 Campaigns that aced the use of AI in 2023 Read More »

State of AI in Marketing 2023: A Survey Report by MMA Global India

2023 was the year of AI. The year saw an increase in the adoption of AI for strategic marketing. AI enables marketers to drive innovation and expand the scope and scale of customer engagement. Understanding the evolving state of AI is now more crucial than ever before. Marketers must decode the dynamic interplay between technology

State of AI in Marketing 2023: A Survey Report by MMA Global India Read More »

Tracing the impact of AI on marketing in 2023

In 2023, marketing became more data-driven than ever before. The impact of AI spilled over across the industry, from campaigns to everyday tasks and even the restructuring of teams. AI played an increasingly crucial role in personalizing campaigns, streamlining creation processes, and enhancing efficiency. By automating processes, AI enables marketers to direct their efforts toward

Tracing the impact of AI on marketing in 2023 Read More »

AI and humans are inseparable: MMA Global CEO

Mr. Greg Stuart, CEO of MMA Global, believes that humanity has been experiencing the strong development of AI in 2023. The MMA Impact conference, with the theme “AI-Powered Business Innovation: Navigating Impact”, was held in Ho Chi Minh City on October 26, gathering together C-level executives and high-ranking managers from renowned local and global businesses

AI and humans are inseparable: MMA Global CEO Read More »

AI: unstoppable trend of the future

At MMA Impact Vietnam 2023 in Ho Chi Minh City on October 26, MMA Global CEO Greg Stuart spoke to VIR’s Bich Ngoc about integrating AI into marketing and branding activities. Would you mind telling us how the trend of AI is developing globally? Tech trends run in a 13-year cycle. The PC was introduced

AI: unstoppable trend of the future Read More »

7 Steps Marketers Must Take to Remain Relevant in the Times of AI

Technology is changing at an unprecedented pace, making AI crucial for efficiency and decision-making in marketing. To keep the brand relevant for consumers, marketers must analyze vast amounts of data quickly to produce personalized content. Consumer sentiments must be analyzed in real-time to pull them towards the brand in the face of abundant choices. Timely

7 Steps Marketers Must Take to Remain Relevant in the Times of AI Read More »

Search Results for: ai