The buzz around ‘AI maturity’ is reshaping the AI-powered marketing industry, and the intricacies are as compelling as they are diverse. Let’s first understand the key life stages for different organizations in their AI maturity journey: Learning Stage: Many organizations are in the learning phase, absorbing AI’s potential. According to GroupM’s Maturity Model, this stage […]
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The State of AI in Digital Transformation report is more than statistics; it’s a digital pioneer’s playbook. The numbers tell the first-hand story of, from, and by Chief Digital Officers (CDOs) who are at the forefront of digital transformation. Spotlighting the critical role CDOs play in directing the course of AI applications, the report reflects
State of AI in Digital Transformation: 6 Key Takeaways for Marketers Read More »
DoubleVerify has released a report on the state of retail media, ‘The Rise of Retail Media: What to Expect in 2024’. It’s a result of a survey of over 400 advertisers and agency executives globally about retail media networks (RMNs). The report explores the rapidly expanding retail media market, which includes RMNs provided by retailers
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Open rates are a crucial metric of B2B email marketing. They are the initial indicators to measure engagement, offering insights into the campaign’s effectiveness. But in inboxes flooded with emails, how do marketers ensure their message cuts through the noise? Crafting compelling content and achieving desirable open rates can be puzzling. Here’s where Gen AI
How to use Gen AI to increase open rates for B2B email marketing in 2024 Read More »
Convenience is crucial to all consumers. Brands are continuously striving to make customer experience as seamless as possible. Effortlessly retrieving information with a simple vocal command is the latest shift in how consumers consume and interact with a brand. The numbers speak volumes! 90% of consumers find voice search quick and convenient; 71% would choose
Voice Search Optimization: AI-driven SEO strategies to ace voice search trends in 2024 Read More »
MMA Global APAC is elated to celebrate the 12th SMARTIES™ APAC Awards, the world’s first marketing award honoring and awarding outstanding innovation resulting in significant business impact across Asia Pacific, presented with a stunning ceremony at JW Marriott Hotel Singapore South Beach. Winners of SMARTIES™ 2023 will be featured in the MMA Business Impact Index
Discover the ins and outs of the AI landscape in this exclusive report by MMA Global, The State of AI Application in Digital Transformation. Based on MMA Global’s benchmark study, the report traces the changes in the AI landscape, as observed by the decision-makers in the space — Chief Digital Officers (CDOs). Why download? See
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Mintel, the experts in what consumers want and why, is excited to announce the launch of Mintel Leap, the new Market Intelligence AI fundamentally changing how businesses conduct research by answering their most complex questions instantly. The real magic is that Mintel Leap is a closed-loop, generative AI platform built exclusively on Mintel’s proprietary research
From use for basic automation to advanced natural language processing, Gen AI content creation has undergone rapid and massive transformation in the last few years. Marketers are increasingly turning to Gen AI to create impactful content. In 2024, at least 70% of marketers are eyeing to achieve the increased efficiency of deploying Gen AI, and
7 Tips for marketers to leverage Gen AI for valuable content creation Read More »
Understanding the right data strategies is imperative in leveraging generative AI for marketers. To unlock growth together with media partners, tech enablers, publishers, and agencies, it is essential to have a deep understanding of how to make data ready for an AI-driven future. Data holds immense value and potential, but it requires the right guidance
Key Insights from Marketing Leaders: Unlock Growth with Data Strategies for Gen AI Read More »
