Search Results for: ai

A recent study from Statista states that 65.9% will ALWAYS skip an ad when given an opportunity to do so. This statistic is alarming when advertisers pay high costs to develop video ads. Having 2 out of 3 people skip your ad no matter what can crush your ROAS (return on ad spend).  But therein

MELT details a conversation with Amrita Thapar, the Chief Marketing Officer of tech giant Microsoft in India. Recorded after her session on AI at an MMA Impact event, Amrita outlines the fundamentals marketers need to know when deploying AI solutions in ‘Why AI Should Be Your Copilot’. So let’s get ready to melt with Amrita

Generative AI has been the talk of the marketing town for quite some time now. With the rapid advancements in technology, AI has become an integral part of marketing strategies. Particularly the GAI subset has attracted significant eyeballs, experimentation, uproar, and excitement, but also backlash, criticism, and fear. This has led to several myths and

The world of communication is transforming, many speculate that marketing is the business realm being reshaped by Artificial intelligence – where the ability to keep up with technical acumen and the basic understanding of AI remain as key challenges. We at MMA Global are committed to supporting the industry as it understands, accepts and adopts

Let’s talk shop. Marketing, AI, and the wild rollercoaster we’re all on. If you’ve been wondering how the heck AI just came and shook up our game, well, meet your new besties – Greg Stuart and Rex Briggs, the cool cats behind the Decoding AI for Marketing (DAM) podcast. They’re not just throwing around fancy