2023 witnessed a surge in innovative campaigns driven by artificial intelligence. AI was the driving force behind many highly successful and engaging campaigns. From creating campaigns using generative AI to inviting fans to create ads using interactive AI tools, brands across industries went beyond the usual to embrace the collaboration between human creativity and emerging […]
10 Campaigns that aced the use of AI in 2023 Read More »
2023 was the year of AI. The year saw an increase in the adoption of AI for strategic marketing. AI enables marketers to drive innovation and expand the scope and scale of customer engagement. Understanding the evolving state of AI is now more crucial than ever before. Marketers must decode the dynamic interplay between technology
State of AI in Marketing 2023: A Survey Report by MMA Global India Read More »
In 2023, marketing became more data-driven than ever before. The impact of AI spilled over across the industry, from campaigns to everyday tasks and even the restructuring of teams. AI played an increasingly crucial role in personalizing campaigns, streamlining creation processes, and enhancing efficiency. By automating processes, AI enables marketers to direct their efforts toward
Tracing the impact of AI on marketing in 2023 Read More »
Mr. Greg Stuart, CEO of MMA Global, believes that humanity has been experiencing the strong development of AI in 2023. The MMA Impact conference, with the theme “AI-Powered Business Innovation: Navigating Impact”, was held in Ho Chi Minh City on October 26, gathering together C-level executives and high-ranking managers from renowned local and global businesses
AI and humans are inseparable: MMA Global CEO Read More »
At MMA Impact Vietnam 2023 in Ho Chi Minh City on October 26, MMA Global CEO Greg Stuart spoke to VIR’s Bich Ngoc about integrating AI into marketing and branding activities. Would you mind telling us how the trend of AI is developing globally? Tech trends run in a 13-year cycle. The PC was introduced
AI: unstoppable trend of the future Read More »
Technology is changing at an unprecedented pace, making AI crucial for efficiency and decision-making in marketing. To keep the brand relevant for consumers, marketers must analyze vast amounts of data quickly to produce personalized content. Consumer sentiments must be analyzed in real-time to pull them towards the brand in the face of abundant choices. Timely
7 Steps Marketers Must Take to Remain Relevant in the Times of AI Read More »
In an era characterized by rapid technological advancements and ever-evolving consumer behavior, the marketing industry is in a perpetual state of transformation. To navigate this dynamic landscape successfully, industry leaders and professionals must stay well-informed about the latest trends and strategies. Co-produced by MMA Global in Vietnam and Advertising Vietnam, MMA Talk Hub 2023 is
Gain expert insights into modern marketing with MMA Talk Hub 2023 Read More »
In today’s fast-paced and ever-evolving digital landscape, the role of technology in marketing cannot be overstated. As brands vie for the attention of an increasingly tech-savvy and digitally connected audience, the integration of new-age technology has become paramount. Successful brand campaigns are no longer solely about the product; they are about the experience, engagement, and
Best practices in leveraging new-age technology for successful brand campaigns Read More »
AI isn’t the future anymore; it is the present. And those willing to employ AI in their business process, especially marketing, are reaping benefits through exceptional results and hassle-free experiences. According to recent findings, approximately 3 out of 4 companies are embracing AI technology to enhance optimisation and personalisation efforts. Furthermore, around 47% of these
5 Ways AI is revamping the marketing ecosystem Read More »
The cost of acquiring a new customer can be five times higher than retaining one. A marginal increase in retention rate can increase profits multifold. Studies show that increasing the customer retention rates by 5% increases profits by 25% to 95%. Retaining customers, i.e. increasing the customer lifetime value, is one of the easiest ways
How can AI improve Customer Lifetime Value? Read More »
