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Tips for CMOs: How to future-proof your investments in AI for retail media

Customer preferences and expectations often evolve too rapidly for marketers to keep up with. Here’s where AI in retail media is changing the game. AI is helping CMOs stay up-to-date and continually adapt to survive and thrive.  From enhanced customer experience to streamlining operations, AI is revolutionizing businesses globally. Naturally, organizations are heavily investing resources […]

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Turning Shoppertainment Insights into Action with TikTok’s PACE Framework

In the previous article, we explored the new Age of Shoppertainment and how consumer shopping behaviour is rapidly evolving in the Asia Pacific region. Brands can no longer just rely on discounts and promotions to drive sales – they need to create engaging, entertaining content that educates consumers and helps them make more intuitive purchase

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The AI Revolution in Content Creation

As e-commerce and digital marketing continue to evolve, Artificial Intelligence (AI) has become an integral part of the content strategy for global businesses. The integration of AI into the content production process has opened new opportunities, while also presenting ethical and creative challenges that marketers must face. 1. Introduction to AI Content Creation Tools AI

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Dissecting the ROI potential of AI-powered marketing

From data-driven decision-making to personalized customer experiences, AI has disrupted the marketing landscape. 70% of marketers expect GenAI to increase efficiency in their organizations. According to the marketers surveyed by MMA Global, other key benefits include enhanced decision-making, cost savings, revenue growth, and accelerated innovation. While 22% of marketers consider AI’s adoption a high priority,

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Unlock customer loyalty: Exploring AI's impact on retail media strategies in 2024

Unlock customer loyalty: Exploring AI’s impact on retail media strategies in 2024

The retail media market is forecasted to be worth $100 billion by 2026 in the U.S. alone. By 2028, retail media channels will reportedly represent 15.4% of ad revenue globally. It’s a powerhouse of opportunities for marketers to drive business impact for their brands. 53% of marketers believe AI will significantly impact audience targeting and

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7 out of 10 CEOs are planning to invest in Gen-AI this year

7 out of 10 CEOs are planning to invest in Gen-AI this year: Netcore Cloud’s State of MarTech Report 2024

Netcore Cloud, a leading global MarTech and customer experience company, has unveiled its first-ever State of Martech Report for 2024. This report explores the evolving dynamics of consumer behavior and their impact on marketing strategies. It provides an in-depth analysis of current consumer preferences, needs, and trend-setting behaviors, highlighting the main MarTech trends for 2024. The

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Why AI should be your co-pilot

Why AI Should Be Your Copilot

MELT details a conversation with Amrita Thapar, the Chief Marketing Officer of tech giant Microsoft in India. Recorded after her session on AI at an MMA Impact event, Amrita outlines the fundamentals marketers need to know when deploying AI solutions in ‘Why AI Should Be Your Copilot’. So let’s get ready to melt with Amrita

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