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Playful precision: Perfecting your media mix with powerful in-app video ads for next-gen

In the ever-evolving landscape of digital marketing, multiple ad tech vendors promise to be the most effective platforms. The key is for brands and agencies to not just survive but truly stand out and shine by selecting the right platforms that can enable them to engage their audiences effectively. Speaking at Digital Marketing Asia 2024 […]

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From Numbers to Narratives: How Data is Revolutionizing Marketing in Vietnam

Vietnam’s marketing landscape is undergoing a transformative shift, driven by the growing power of data. What was once an auxiliary resource has now become the foundation of strategic business decisions, consumer engagement, and brand success. As data transforms from numbers into actionable narratives, brands in Vietnam are using it to craft meaningful experiences, connect deeply

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Emphasizing the human element’s continued significance with artificial intelligence

Are the fears of humans losing out to the Supergenius AI and becoming redundant entirely valid? Not really. The marketing experts believe that humans will not be reduced to playing second fiddle to artificial intelligence, instead human ingenuity will be crucial for crafting truly compelling and effective marketing campaigns. A lot of the speakers at

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Roundup for 2023: Conversations that shaped marketing this year

In 2023, technology drove significant transformations in the marketing landscape. Throughout the year, the industry was abuzz with discussions around cutting-edge technology, the potential uses of artificial intelligence and ways to enhance operational and creative efficiencies. Marketers made strides in improving customer experience by implementing data-driven hyper-personalization. But there is a long way to go

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MMA Modern Marketing Reckoner 2025 Industry Report Takeaways

Here is a quick peek into the recently launched Modern Marketing Reckoner, the most definitive curation of the dynamic Indonesian marketing landscape. In keeping with its thought-leadership stance, the recently rebranded Marketing + Media Alliance Indonesia (or MMA Indonesia), unveiled the Modern Marketing Reckoner 2025 Industry Report. This report is a definitive peek into the evolving world of

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How to Achieve Success During Ramadan 2026?

Ramadan in Indonesia has always been a cultural milestone. Although, for marketers, it is a month where attention, intent, and movement converge across digital and offline environments. As consumer behaviour shifts, the brands that win Ramadan are those that build intelligence into every part of the journey: from context and relevance to creative and measurement.  In 2026, Ramadan campaigns

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Modern Marketing Reckoner 2025 Industry Report, Defining The Future Of Indonesia’s Marketing Landscape

Jakarta, Indonesia — December 10, 2025. Marketing + Media Alliance Indonesia (MMA Indonesia) has proudly launched the Modern Marketing Reckoner (MMR) 2025 Annual Industry Report on 10 December at an exclusive, invitation-only media gathering at EMTEK Hall, SCTV Tower, Senayan, Jakarta. The industry report launch event brought together contributors from brands, agencies, publishers, telecommunications companies, advertising and marketing technology providers within MMA Indonesia’s member and partner network, along with leading media representatives. It

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Why Your Data Maturity Journey Feels Like Running in Quicksand

Getting to true data maturity isn’t easy. Most organizations hit the same walls over and over, slowing progress and limiting real business impact.  MMA Global’s Data Maturity Framework 2.0 research reveals exactly what’s holding marketers back—and why these obstacles keep showing up.  Everyone’s Moving Too Slowly  Here’s the uncomfortable reality: despite everyone talking about how important data is, actual progress toward data maturity crawls along

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