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Roundup for 2023: Conversations that shaped marketing this year

In 2023, technology drove significant transformations in the marketing landscape. Throughout the year, the industry was abuzz with discussions around cutting-edge technology, the potential uses of artificial intelligence and ways to enhance operational and creative efficiencies. Marketers made strides in improving customer experience by implementing data-driven hyper-personalization. But there is a long way to go […]

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Your Data Isn’t Broken. Your Segmentation Is.

It’s easy to fall into the trap of thinking that a robust marketing technology (martech) stack automatically guarantees success. You’ve invested in a Customer Data Platform (CDP), built out sophisticated analytics dashboards, and diligently channel first-party data into clean rooms. The technical infrastructure is undeniably there. So, why does campaign performance still fall short of

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Why Multi-Screen Behaviour, Social Optimization Are Keys in South East Asia?

Think about the recent cultural highs that ignite excitement, from unboxing festive gifts, to shopping splurges, to electrifying conversations with fans surrounding the sporting events. Where was the buzz? Not just on TV. The real-time excitement—memes, reactions, influencer banter, video tutorials, product plugs, live commentary—is all happening on a variety of social media platforms. This

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Aligning Capabilities with Value: A Blueprint for Modern Marketing Organizations

  Marketing leaders today face a paradox: despite access to more technology, data, and tools than ever before, many organizations are still falling short in demonstrating clear business value. A core reason for this gap is that capabilities are often developed and deployed without a clear link to the value they are meant to deliver.

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Are You Truly Optimizing Marketing ROI? Assess Your Attribution Fraud Risk 

You can turn to Multi-Touch Attribution (MTA) to deliver accountable and measurable results by mapping each of the consumer journey to conversion.  However, as you invest in sophisticated measurement tools and navigate the challenges of integrating various models, a hidden threat can silently undermine your efforts: attribution fraud.  It can distort your data, skew your

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MMA Reveals the APAC Advertisers, Brands, Holding Companies, Agencies, and Solution Providers Driving the Most Impact in Modern Marketing on the SMARTIES™ Business Impact Index 2024

The SMARTIES Business Impact Index (BII) is the world’s first and only global modern marketing index that identifies, ranks, and celebrates the agencies, brands, advertisers, and solution providers making the biggest business impact. Built on a proprietary methodology co-developed with WARC, the global authority on marketing effectiveness, the BII evaluates thousands of submissions each year

MMA Reveals the APAC Advertisers, Brands, Holding Companies, Agencies, and Solution Providers Driving the Most Impact in Modern Marketing on the SMARTIES™ Business Impact Index 2024 Read More »

SMARTIES™ Business Impact Index 2024 – Philippines

In a market known for its creativity, agility, and digital-first consumers, marketing in the Philippines continues to evolve, blending local insight with global innovation to drive business growth. The SMARTIES Business Impact Index (BII) 2024 – Philippines recognizes the agencies, brands, advertisers, and solution providers who stood out by delivering measurable impact through modern marketing.

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SMARTIES™ Business Impact Index 2024 – China

China’s marketing ecosystem continues to set the pace for innovation, from advanced mobile ecosystems to AI-powered personalization and platform-native creativity. But what truly sets the leaders apart is their ability to turn innovation into measurable business results. The SMARTIES Business Impact Index (BII) 2024 – China recognizes the agencies, brands, advertisers, and solution providers that have

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SMARTIES™ Business Impact Index 2024 – Vietnam

Vietnam is fast becoming one of Southeast Asia’s most dynamic marketing landscapes — fueled by a young digital population, rapid mobile adoption, and a bold appetite for innovation. The SMARTIES Business Impact Index (BII) 2024  Vietnam celebrates the brands, agencies, advertisers, and solution providers who have gone beyond experimentation to deliver marketing that drives real

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