The Indonesian Digital Population In early 2024, DataReportal found that there were 353.3 million of active mobile connections in Indonesia which is 126.8% of Indonesian total population. DataReportal also reported that there were 185.3 million internet users in Indonesia with 139 million social media users. This equated to 49.9% of total Indonesia population were actively […]
Adopting cutting-edge AI technologies is now essential for marketers to stay ahead of the curve. However, with increasing democratization, everyone has access to the same tools. It is thus just as crucial for marketers to go beyond AI capabilities to build creative and unique campaigns — and achieve the desired business impact. While AI tools
If all marketers have access to the same AI tools, how does one stand out? Read More »
When the demand for a product is high, its value increases by default. It leads to the application of dynamic pricing, a strategic approach to adjust prices for goods or services based on factors such as demand fluctuations, competitive landscape, and market conditions. Demand-based or surge pricing is thus an essential tool for brands to
5 AI tools to unleash the power of dynamic pricing for your brand Read More »
The recent surge in AI tools, led by ChatGPT, has brought a revolution to the marketing industry. These powerful AI technologies have become indispensable assets for marketers, enabling them to optimize campaigns, enhance customer experiences, and unlock new opportunities. Leading brands like Canva, Notion, and Google are developing their own AI tools or integrating AI
Beyond ChatGPT: Top 18 AI Marketing Tools for 2023 Read More »
The production problem is solved. Now comes the harder one: keeping your brand coherent when machines are making thousands of decisions about it every day. For years, brand leaders have chased the same thing: more content, faster production, greater reach. AI delivered all of it. Thousands of variants. Instant adaptation. Campaigns localised across markets in hours. The
AI Gave Brands Everything They Asked For. Turns Out That’s the Problem. Read More »
Three shifts that redefine where marketing value is created—and why speed alone isn’t enough AI isn’t changing marketing because it can generate more content. It’s changing marketing because it’s removing friction from how decisions are made. Consumer signals now move continuously. Intent shifts. Performance updates. Creative resonates or fails. Commerce outcomes materialize—all in near real time. Yet most marketing organizations still operate on episodic
How AI Is Removing Friction from Marketing Decisions Read More »
Today, the conversation among marketers in India has shifted. The debate is no longer about whether digital advertising works; it is about whether it delivers on its full promise and drives real business results. As digital continues to expand, complexity grows: more channels, more formats, and more audience data, all against a backdrop of heightened consumer expectations. Teams are
Not long ago, AI entered marketing teams quietly. It took on the role of the eager intern: writing captions, summarizing meeting notes, and polishing headlines until they sounded slightly less awkward. It was classic intern behavior – helpful, task-oriented, and entirely dependent on human instruction. But today, that intern is asking bigger questions. It is
AI is NO Longer Just Writing Your Captions Read More »
The defining shift in marketing for 2026 is structural. AI is no longer a tool marketers deploy at the edges of the organisation; it is increasingly the system coordinating how growth decisions are made. Planning, creative, media, and commerce are being connected through machine-led workflows that learn faster than traditional operating models can adapt. For
The State of AI Marketing in 2026: AI as the Operating System Read More »
AI in Marketing is at an inflection point. Over the last few years, brand marketers have raced to adopt individual AI tools such as copy generators, recommendation engines, automation tools, journey optimisers, chatbots, and much more. While these tools deliver incremental gains, they often operate in silos, creating fragmented intelligence and inconsistent experiences. As we
