Search Results for: Personalisation

CX in the Age of AI

The progression of customer experience in Indonesia has undergone rapid acceleration, primarily driven by the integration of AI-powered technology to make interactions more personalised. Beyond mere personalisation, AI’s role has expanded and now encompassing pivotal functions in predictive analysis and forecasting consumer behaviour, thereby revolutionising the landscape of customer engagement and business strategies. Evolution from […]

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Navigating Digital Advertising Success in 2024: The Power of Accurate Location-Based Targeting

In the ever-evolving landscape of digital advertising, where personalisation and deep funnel metrics reign supreme, marketers are leveraging advanced strategies to connect with their audiences seamlessly. Harnessing the power of location-based targeting, encompassing both real-time precision and insightful historical analysis, these marketers have unlocked a new dimension in audience understanding across the customer cycles of

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Best practices in leveraging new-age technology for successful brand campaigns

In today’s fast-paced and ever-evolving digital landscape, the role of technology in marketing cannot be overstated. As brands vie for the attention of an increasingly tech-savvy and digitally connected audience, the integration of new-age technology has become paramount. Successful brand campaigns are no longer solely about the product; they are about the experience, engagement, and

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