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Organizational Alignment: The Untapped Accelerator for Data Maturity

To stay competitive and truly unlock the transformative power of data, companies must accelerate their efforts in crafting a clear data vision and aligning it with their business objectives. This means moving beyond siloed experimentation and fragmented data ownership to foster a unified, strategic approach.  The Data Leader’s Blueprint: Vision and Alignment  Source: https://www.mmaglobal.com/files/documents/2023_mma_data_maturity_webinar_final59.pdf p.16  […]

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High-Impact Use Cases for Data Leaders How Data Invites Values

  Source: https://www.mmaglobal.com/files/documents/2023_mma_data_maturity_webinar_final59.pdf    Driving Revenue and Operational Efficiency  For Data Leaders, the primary objective in using consumer data is to drive top-line growth (revenue). This is consistently the leading focus, followed closely by efforts to enhance operational efficiency and margins. Unlike other marketers who might focus solely on short-term gains like Return on Ad

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Ad Fatigue Hits Hard in Southeast Asia: 2 in 3 Consumers Tune Out Repetitive Ads 

  A new study by global advertising technology leader The Trade Desk (Nasdaq: TTD) reveals that 66 percent of Southeast Asian consumers are tuning out repetitive ads shown on a single channel. The findings in the study “The Untapped Opportunity of Omnichannel” underscore the urgent need for advertisers to move away from siloed, multichannel strategies

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Why Multi-Screen Behaviour, Social Optimization Are Keys in South East Asia?

Think about the recent cultural highs that ignite excitement, from unboxing festive gifts, to shopping splurges, to electrifying conversations with fans surrounding the sporting events. Where was the buzz? Not just on TV. The real-time excitement—memes, reactions, influencer banter, video tutorials, product plugs, live commentary—is all happening on a variety of social media platforms. This

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SMARTIES™ Business Impact Index 2024 – Thailand

The SMARTIES™ Business Impact Index (BII) serves as the industry’s most definitive benchmark of marketing impact, ranking the brands, agencies, advertisers, and solution providers that drive true business growth through modern marketing. Now in its latest edition, the 2024 SMARTIES™ BII continues to spotlight those who are not just participating in marketing transformation but leading

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SMARTIES™ Business Impact Index 2024 – Philippines

In a market known for its creativity, agility, and digital-first consumers, marketing in the Philippines continues to evolve, blending local insight with global innovation to drive business growth. The SMARTIES Business Impact Index (BII) 2024 – Philippines recognizes the agencies, brands, advertisers, and solution providers who stood out by delivering measurable impact through modern marketing.

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SMARTIES™ Business Impact Index 2024 – China

China’s marketing ecosystem continues to set the pace for innovation, from advanced mobile ecosystems to AI-powered personalization and platform-native creativity. But what truly sets the leaders apart is their ability to turn innovation into measurable business results. The SMARTIES Business Impact Index (BII) 2024 – China recognizes the agencies, brands, advertisers, and solution providers that have

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SMARTIES™ Business Impact Index 2024 – Vietnam

Vietnam is fast becoming one of Southeast Asia’s most dynamic marketing landscapes — fueled by a young digital population, rapid mobile adoption, and a bold appetite for innovation. The SMARTIES Business Impact Index (BII) 2024  Vietnam celebrates the brands, agencies, advertisers, and solution providers who have gone beyond experimentation to deliver marketing that drives real

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