The SMARTIES™ Business Impact Index (BII) serves as the industry’s most definitive benchmark of marketing impact, ranking the brands, agencies, advertisers, and solution providers that drive true business growth through modern marketing. Now in its latest edition, the 2024 SMARTIES™ BII continues to spotlight those who are not just participating in marketing transformation but leading […]
SMARTIES™ Business Impact Index 2024 – Thailand Read More »
In a market known for its creativity, agility, and digital-first consumers, marketing in the Philippines continues to evolve, blending local insight with global innovation to drive business growth. The SMARTIES Business Impact Index (BII) 2024 – Philippines recognizes the agencies, brands, advertisers, and solution providers who stood out by delivering measurable impact through modern marketing.
SMARTIES™ Business Impact Index 2024 – Philippines Read More »
China’s marketing ecosystem continues to set the pace for innovation, from advanced mobile ecosystems to AI-powered personalization and platform-native creativity. But what truly sets the leaders apart is their ability to turn innovation into measurable business results. The SMARTIES Business Impact Index (BII) 2024 – China recognizes the agencies, brands, advertisers, and solution providers that have
SMARTIES™ Business Impact Index 2024 – China Read More »
Vietnam is fast becoming one of Southeast Asia’s most dynamic marketing landscapes — fueled by a young digital population, rapid mobile adoption, and a bold appetite for innovation. The SMARTIES Business Impact Index (BII) 2024 Vietnam celebrates the brands, agencies, advertisers, and solution providers who have gone beyond experimentation to deliver marketing that drives real
SMARTIES™ Business Impact Index 2024 – Vietnam Read More »
India’s marketing ecosystem is as vast as it is vibrant, shaped by cultural complexity, digital acceleration, and a relentless focus on outcomes. In a market where scale meets innovation, standing out means turning creativity into a consistent business impact. The SMARTIES Business Impact Index (BII) 2024 – India recognizes the agencies, brands, advertisers, and solution
SMARTIES™ Business Impact Index 2024 – India Read More »
Let’s be honest. Inclusion looks great on a slide. It sounds inspiring on stage. It trends well on social media. But for many organizations, that’s where it stops. At the surface. We’ve mastered the art of talking about inclusion. The harder part is leading it. Real inclusion isn’t a buzzword. It’s a choice. And for
Leadership, Rewired: Why Inclusion Needs More Than a Hashtag Read More »
Singapore – MMA Global proudly announces the opening of entries for the 2025 SMARTIES™ Awards, the premier marketing awards program that honors trailblazing brands, agencies, and marketers driving innovation and business impact. As the marketing landscape evolves with advancements, SMARTIES™ continues to recognize transformative campaigns that redefine industry standards. This year, the competition aims to highlight
SMARTIES™ 2025: Celebration of Marketing Excellence – Now Open for Submissions! Read More »
In the dynamic world of retail, the integration of artificial intelligence (AI) into retail media is no longer a novelty—it’s a necessity. AI is reshaping how brands connect with consumers, blending personalization with efficiency to redefine shopping experiences. As we approach 2025, retail media stands at the cusp of a revolution powered by AI-driven trends
The Future of Shopping: AI-Driven Retail Media Trends Forecast for 2025 Read More »
Brands today encounter significant challenges in capturing and maintaining their audience’s focus, primarily due to the limited attention spans of consumers. Despite increasing their efforts in digital advertising, numerous brands still struggle to ensure their ads are not just viewed, but rather seen and remembered. Attention vs. Viewability Viewability, which is largely device-driven, refers to
Can An Attention-First Approach Accelerate Bottom-Funnel Success For Brands? Read More »
The digital ecosystem is experiencing unprecedented growth across the globe, offering businesses unparalleled opportunities to create deeper connections with their audiences through technological advances. The evolution of advertising technology has seen several phases, from the introduction of digital advertising in the 2000s), the shift to programmatic in the 2010s, and now the revolution through artificial
AI is revolutionizing Media Quality and Performance Read More »
