Search Results for: MMA Global Indonesia

Leveraging Technology for Business Strategies During Ramadan

  The Shift to Digital Marketing With the rapid advancement of technology, companies in Indonesia are increasingly utilizing social media and artificial intelligence (AI) to enhance their marketing strategies, particularly for Gen Z. As Ramadan approaches, businesses are leveraging data-driven insights to better understand consumer behavior. According to Danar Hardianto, General Manager at PHd, the […]

Leveraging Technology for Business Strategies During Ramadan Read More »

Why Your Data Maturity Journey Feels Like Running in Quicksand

Getting to true data maturity isn’t easy. Most organizations hit the same walls over and over, slowing progress and limiting real business impact.  MMA Global’s Data Maturity Framework 2.0 research reveals exactly what’s holding marketers back—and why these obstacles keep showing up.  Everyone’s Moving Too Slowly  Here’s the uncomfortable reality: despite everyone talking about how important data is, actual progress toward data maturity crawls along

Why Your Data Maturity Journey Feels Like Running in Quicksand Read More »

The Hidden Catalyst: How C-Suite Alignment Accelerates Data Maturity

Unlocking data’s transformative power requires more than tools and technology. Companies need a clear data vision tightly aligned with business objectives. That means ditching siloed experiments and fragmented ownership for a unified, strategic approach.  How Data Leaders Get Alignment Right  Source: https://www.mmaglobal.com/files/documents/2023_mma_data_maturity_webinar_final59.pdf p.16  Data Leaders—the elite 13% demonstrating advanced maturity across nearly every dimension—share one critical trait: strong data vision paired with

The Hidden Catalyst: How C-Suite Alignment Accelerates Data Maturity Read More »

The Data Leader Advantage: How Top Performers Extract Maximum Value

Revenue Growth and Long-Term Thinking  Data Leaders use consumer data primarily to drive top-line revenue growth. That’s priority one, followed closely by improving operational efficiency and margins. But here’s what sets them apart: while most marketers chase short-term wins like ROAS, Data Leaders think long-term—focusing on brand health and overall ROI. They understand that data fuels the AI-driven future, and accelerating

The Data Leader Advantage: How Top Performers Extract Maximum Value Read More »

Where Does Your Organization Stand? The 5 Levels of Data Maturity

MMA Global just launched the Data Maturity Assessment—a quick, 20-question tool built specifically for marketing leaders who want to know exactly where their organization stands with data.  Take 20 minutes, answer honestly, and you’ll see exactly how you stack up against your industry and the companies leading the pack.  The Five Levels Explained:  Strugglers (12%)

Where Does Your Organization Stand? The 5 Levels of Data Maturity Read More »

Looking Ahead 2026: Omnichannel, Retail, Performance Marketing & Beyond

Indonesia’s digital economy is expected to continue growing through 2026 in certain key areas. Know which areas to spot to capitalise on early gains. Commerce is spreading across marketplaces, social video, retailer-owned media, and good old offline retail, and consumers expect all of it to “know” them already. With e-commerce projected to cross US$100B by

Looking Ahead 2026: Omnichannel, Retail, Performance Marketing & Beyond Read More »

Emtek Appoints GroupM Veteran Himanshu Shekhar as Director of Commerce to Strengthen Its Content-to-Commerce Ecosystem

JAKARTA, INDONESIA – 24 September 2025 – PT Elang Mahkota Teknologi Tbk (Emtek), Indonesia’s leading technology and media conglomerate, today announced the appointment of Himanshu Shekhar as Chief of Commerce Business Officer. The paradigm for marketing investment is shifting. As brands increasingly prioritize conversion and ROI over traditional metrics like impressions and reach, digital commerce

Emtek Appoints GroupM Veteran Himanshu Shekhar as Director of Commerce to Strengthen Its Content-to-Commerce Ecosystem Read More »

The Five Stages of Data Excellence: Where Does Your Business Rank?

MMA Global introduces the Data Maturity Assessment—an efficient 20-question diagnostic instrument specifically developed for marketing executives seeking to evaluate their company’s data sophistication level.  This comprehensive tool rapidly reveals your organization’s positioning across five critical factors compared to industry peers and benchmarked against companies our analysis recognized as sector frontrunners.  The Five Data Maturity Classifications: 

The Five Stages of Data Excellence: Where Does Your Business Rank? Read More »

Scroll to Top