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MMA Global Indonesia Launches Landmark “Brand Safety & MarTech 2025” Report, Charting Trust, Technology, and Transformation in Indonesia’s Digital Economy

MMA Global Indonesia is proud to unveil its Brand Safety & MarTech (BSMT) 2025 Annual Industry Report during a high-level media gathering held on June 5, 2025, at Emtek Hall, SCTV Tower, Jakarta. The Media Gathering Brand Safety & MarTech 2025 Industry Report Release is drawing marketing thought leaders, media representatives, and key contributors, marks […]

MMA Global Indonesia Launches Landmark “Brand Safety & MarTech 2025” Report, Charting Trust, Technology, and Transformation in Indonesia’s Digital Economy Read More »

MMA Global Indonesia Announces MMA Innovate Indonesia 2025: Pioneering Marketing Excellence and Technology Innovation

MMA Global Indonesia, the country’s premier marketing and advertising body, is proud to announce its flagship event, MMA Innovate Indonesia 2025, set to redefine marketing and advertising standards. Scheduled for January 22, 2025, at the Park Hyatt Hotel Jakarta, this highly anticipated Conference & Exhibition promises to be a groundbreaking platform, bringing global innovation

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MMA Global Indonesia Honors Marketing Excellence at the 10th SMARTIES™ Awards

The 10th edition of the SMARTIES™ Awards Indonesia paid tribute to the nation’s most innovative and impactful marketing and advertising campaigns. Hosted by MMA Global Indonesia at the Ritz-Carlton Jakarta, Mega Kuningan, the event underscored the evolving standards of creative excellence and strategic thinking. This year’s winners showcased how local insights, transformative storytelling, and

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MMA Global Indonesia Commemorates a Decade of Excellence: Celebrating Indonesia’s Top Marketing Campaigns with SMARTIES™ 2024 Awards

This year marks the 10th edition of MMA Global Indonesia’s prestigious SMARTIES™ Indonesia Awards, a defining event that has set the benchmark for marketing and advertising excellence across the country. Since its inception, the SMARTIES™ Awards have consistently recognized innovative and impactful campaigns, solidifying their role as Indonesia’s gold standard in the industry. Over the

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State of AI in Marketing 2024: Report by MMA Global Indonesia & Kantar Indonesia

The ‘State of AI in Marketing 2024’ report from MMA Global Indonesia and Kantar Indonesia deep dives into how the industry is embracing and adapting AI in their Marketing strategies; unpacking its preparedness, specific areas of development and scaling potential. Navigating the complexities of generative AI necessitates collaborative efforts and strategic partnerships. The majority of

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MMA Reveals the APAC Advertisers, Brands, Holding Companies, Agencies, and Solution Providers Driving the Most Impact in Modern Marketing on the SMARTIES™ Business Impact Index 2024

The SMARTIES Business Impact Index (BII) is the world’s first and only global modern marketing index that identifies, ranks, and celebrates the agencies, brands, advertisers, and solution providers making the biggest business impact. Built on a proprietary methodology co-developed with WARC, the global authority on marketing effectiveness, the BII evaluates thousands of submissions each year

MMA Reveals the APAC Advertisers, Brands, Holding Companies, Agencies, and Solution Providers Driving the Most Impact in Modern Marketing on the SMARTIES™ Business Impact Index 2024 Read More »

SMARTIES Business Impact Index 2024 Global: A Snapshot of Marketing that Matters

In today’s complex marketing landscape, effectiveness is no longer defined by creativity alone; it’s measured by real, demonstrable business outcomes. The SMARTIES Business Impact Index (BII) was created to recognize just that. Now in its latest edition, the 2024 Global Rankings bring together the most consistent performers from across the world — agencies, brands, advertisers,

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SMARTIES™ Business Impact Index 2024 – Indonesia

Indonesia’s marketing landscape is uniquely dynamic, where cultural richness, mobile-first behaviour, and platform innovation converge to create bold, high-impact campaigns. But in today’s performance-driven world, creativity alone isn’t enough. What matters is impact. The SMARTIES Business Impact Index (BII) 2024 – Indonesia celebrates the brands, agencies, advertisers, and tech enablers that have delivered marketing with

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Harnessing the Power of Retail Media Networks in Indonesia: A Strategic Imperative

The marketing landscape in Indonesia is undergoing a significant transformation, with Retail Media Networks (RMNs)emerging as a powerful channel for brands across all industry verticals. Understanding and strategically integrating RMNs into broader marketing strategies is becoming increasingly crucial for reaching consumers effectively on their path to purchase. An RMN essentially provides brands with advertising opportunities

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Highlights from MMA Impact Indonesia 2024: Shaping the Future of Marketing Through Leadership, Innovation, and Transformation

The highly anticipated MMA Impact Indonesia 2024 concluded with resounding success, solidifying its role as a premier forum for the marketing and advertising industries. Held on November 15, 2024, at the Ritz-Carlton Jakarta Mega Kuningan, the event brought together over 500 industry leaders, including C-Suite executives, business owners, and top decision-makers from Indonesia and beyond.

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