Search Results for: traditional marketing

The landscape of advertising is undergoing a significant transformation, with Connected TV (CTV) advertising emerging as a powerful tool for brands to engage with their target audience effectively. CTV Native, pioneered by Teads, represents a groundbreaking approach to advertising, seamlessly integrating ads into smart TV operating systems’ home screens. This innovative format ensures maximum visibility […]

In the dynamic world of digital marketing, programmatic advertising stands at the forefront of innovation and change. As we enter 2024, this field is witnessing an unprecedented rate of evolution, spurred by the relentless pace of technological advancements and a significant transformation in the way consumers interact with digital content. Not only are the tools

Mintel, the experts in what consumers want and why, is excited to announce the launch of Mintel Leap, the new Market Intelligence AI fundamentally changing how businesses conduct research by answering their most complex questions instantly. The real magic is that Mintel Leap is a closed-loop, generative AI platform built exclusively on Mintel’s proprietary research

AI is like a tidal wave, sweeping across all departments, and sales is no exception. While sales have been slower to adopt AI than other departments, salespersons are now more open to accepting this future-defining technology to drive more effective results. Over half of salespersons (58%) agree Gen AI has the potential to help them