Search Results for: data

The State of AI in Digital Transformation report is more than statistics; it’s a digital pioneer’s playbook. The numbers tell the first-hand story of, from, and by Chief Digital Officers (CDOs) who are at the forefront of digital transformation. Spotlighting the critical role CDOs play in directing the course of AI applications, the report reflects […]

Open rates are a crucial metric of B2B email marketing. They are the initial indicators to measure engagement, offering insights into the campaign’s effectiveness. But in inboxes flooded with emails, how do marketers ensure their message cuts through the noise? Crafting compelling content and achieving desirable open rates can be puzzling. Here’s where Gen AI

Convenience is crucial to all consumers. Brands are continuously striving to make customer experience as seamless as possible. Effortlessly retrieving information with a simple vocal command is the latest shift in how consumers consume and interact with a brand. The numbers speak volumes!  90% of consumers find voice search quick and convenient; 71% would choose

Chinese consumers now prioritize product functionality and quality over brand and price, McKinsey’s 2022 consumer survey revealed. The touchpoints have increased, the media is more fragmented, and the online and offline consumer decision-making paths are more diversified. The uni-marketing growth strategy is no longer an option but a necessity for marketers striving for success. The

Industry leaders Pawan from Mensa Brands and Shwetha from Amazon Ads delve into crucial aspects of the business and marketing landscape, offering insights into the dynamic consumer trends of 2023. The discussion highlights the pivotal role of digital media strategies, the power of audience insights, and the significance of insight-driven marketing for achieving robust growth.

From use for basic automation to advanced natural language processing, Gen AI content creation has undergone rapid and massive transformation in the last few years. Marketers are increasingly turning to Gen AI to create impactful content. In 2024, at least 70% of marketers are eyeing to achieve the increased efficiency of deploying Gen AI, and