In today’s digital era, integrating Artificial Intelligence (AI) into marketing transcends innovation; it’s essential for business survival and growth, especially in vibrant markets like Vietnam. MMA Global is delighted to introduce this report on AI Adoption in Marketing in Vietnam, reflecting our commitment to spearheading a future where AI significantly enhances marketing operations. Vietnam stands […]
State of AI in Marketing in Vietnam Read More »
The progression of customer experience in Indonesia has undergone rapid acceleration, primarily driven by the integration of AI-powered technology to make interactions more personalised. Beyond mere personalisation, AI’s role has expanded and now encompassing pivotal functions in predictive analysis and forecasting consumer behaviour, thereby revolutionising the landscape of customer engagement and business strategies. Evolution from
CX in the Age of AI Read More »
Music is a universal language that evokes emotions and creates lasting impressions. Even before visuals, sound was a powerful marketing tool — In fact, it was the original viral medium. In recent years, music has become essential for brands to connect with their audiences and strengthen their identity. In this article, we’ll explore how brands can leverage music to resonate with their target
Striking the Right Chord: Leveraging music as marketing for brands Read More »
Using AI tools in lead generation is revolutionizing how marketers identify and convert potential consumers into paying customers. It’s helping businesses significantly improve the quality of their leads and the overall effectiveness of their marketing efforts. With AI, marketers can enhance targeting, automate lead scoring, optimize marketing strategies, personalize communication, reduce operational costs, predict future
Strategies for maintaining transparency while implementing AI for lead generation Read More »
As we witness an unprecedented shift in the marketing landscape, AI has emerged as a transformative force, reshaping how businesses connect with audiences. In today’s fast-paced digital world, understanding and engaging customers requires more than just traditional methods. AI technologies are now at the forefront, offering unparalleled insights and capabilities to personalize and automate interactions at scale.
MMA SMARTIES announces a new AI Marketing Channel Read More »
Digiday, AdExchanger, VentureBeat, and other outlets have identified mobile games as an untapped opportunity for brand advertisers in 2024. But while many have recognized the growing value of in-game advertising, few have identified the potential of this B.I.G (Brands in Games) opportunity to capitalize on it. Mobile Games: The Effective Way to Reach Audiences at
The B.I.G. Opportunity for Brands Read More »
Customer preferences and expectations often evolve too rapidly for marketers to keep up with. Here’s where AI in retail media is changing the game. AI is helping CMOs stay up-to-date and continually adapt to survive and thrive. From enhanced customer experience to streamlining operations, AI is revolutionizing businesses globally. Naturally, organizations are heavily investing resources
Tips for CMOs: How to future-proof your investments in AI for retail media Read More »
In the previous article, we explored the new Age of Shoppertainment and how consumer shopping behaviour is rapidly evolving in the Asia Pacific region. Brands can no longer just rely on discounts and promotions to drive sales – they need to create engaging, entertaining content that educates consumers and helps them make more intuitive purchase
Turning Shoppertainment Insights into Action with TikTok’s PACE Framework Read More »
The SMARTIES™ Awards symbolize excellence in marketing, honoring the most innovative and impactful campaigns globally. Yet, the rewards of participation reach far beyond the trophy. Here are five compelling reasons why joining the SMARTIES™ Awards 2024 can propel your marketing endeavors and career: 1. Recognition and Prestige Winning a SMARTIES™ Award brings significant industry recognition.
5 Benefits to Enter the SMARTIES™ Awards 2024 Read More »
Are you ready to shine a spotlight on your groundbreaking marketing campaign at the esteemed SMARTIES™ Awards? Submitting a winning entry requires more than just showcasing your campaign; it involves telling a compelling story, providing context, and understanding the judging criteria. Here are your top 5 tips from the SMARTIES Jury to craft a winning
Guide to Submitting a Winning Entry for SMARTIES 2024! Read More »
