A recent study from Statista states that 65.9% will ALWAYS skip an ad when given an opportunity to do so. This statistic is alarming when advertisers pay high costs to develop video ads. Having 2 out of 3 people skip your ad no matter what can crush your ROAS (return on ad spend). But therein […]
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When the demand for a product is high, its value increases by default. It leads to the application of dynamic pricing, a strategic approach to adjust prices for goods or services based on factors such as demand fluctuations, competitive landscape, and market conditions. Demand-based or surge pricing is thus an essential tool for brands to
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MMA Global, the leading global trade association for marketers, is thrilled to announce the appointment of Rohit Dadwal as its APAC Chief Executive Officer (CEO) and Global Head of Smarties Worldwide, the prestigious marketing awards program. With an illustrious career marked by visionary leadership and a passion for innovation in marketing, Rohit brings a wealth
In the ever-evolving landscape of digital advertising, where personalisation and deep funnel metrics reign supreme, marketers are leveraging advanced strategies to connect with their audiences seamlessly. Harnessing the power of location-based targeting, encompassing both real-time precision and insightful historical analysis, these marketers have unlocked a new dimension in audience understanding across the customer cycles of
Discover the ins and outs of the AI landscape in this exclusive report by MMA Global, The State of AI Application in Digital Transformation. Based on MMA Global’s benchmark study, the report traces the changes in the AI landscape, as observed by the decision-makers in the space — Chief Digital Officers (CDOs). Why download? See
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Integral Ad Science, a leading global media measurement and optimisation platform, today announced business expansion in four key APAC markets- Hong Kong, Taiwan, Thailand and Vietnam along with senior leadership appointments to accelerate AI-driven measurement and optimisation solutions for both local and global advertisers and publishers. “APAC presents a prime opportunity for IAS to expand
Deep dive into consumer behavior and marketing evolution in the PC category with Mayuri Saikia, the Director of Marketing for Dell Consumer & Small Business, India and Ajay Sharma, Head of Ad Sales, Consumer Electronics, Amazon Ads, India. Watch this insightful fireside conversation to expand your understanding of the intricacies of adapting marketing strategies to
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Delve into the world of video advertising as Vinod Thadani, CEO of iProspect and Chief Growth Officer for Dentsu Media group, and Pratik Udeshi, Head of Agency & Video Business, Amazon Ads, India, discuss the pivotal role of video ads in brand building. The dynamic conversation explores the evolving video ads measurement and the delicate
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Mintel, the experts in what consumers want and why, is excited to announce the launch of Mintel Leap, the new Market Intelligence AI fundamentally changing how businesses conduct research by answering their most complex questions instantly. The real magic is that Mintel Leap is a closed-loop, generative AI platform built exclusively on Mintel’s proprietary research
In the tapestry of India’s digital landscape, the call for an indigenous app store resonates louder than ever. The current scenario paints a picture of an app economy in flux, where global giants dominate, but local nuances remain largely unaddressed. While global giants like Google Play Store and Apple’s AppStore dominate, they often fall short
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