Search Results for: digital marketing landscape

The festive season isn’t just a time of celebration; it’s a battlefield where brands and marketers vie for consumer attention. In this dynamic landscape, decoding consumer behaviour and emerging trends is the secret sauce for crafting impactful campaigns. Backed by an extensive survey commissioned through Redseer Consulting, the Paytm Ads report delves into the nuances

Harnessing the power of attention is critical for the success of ad campaigns. The digital space has an abundance of platforms competing for consumer attention. Within each platform, pieces of content compete to attract attention with visuals and sound, increasing the time the user spends scrolling through. The constant stream of content and the narrowing

Indonesia’s digital surge continues unabated, boasting one of the world’s largest online populations and a thriving e-commerce market with 30 million active online transactors. With 88% of Indonesians frequently engaging on the Open Internet, surpassing UGC Video and Social, the digital landscape is evolving rapidly. As consumer behaviors shift, this report, explores media behavior and

The content marketing landscape has undergone a profound transformation, driven by the consumer’s quest for authenticity and influence. The days of brands solely relying on their digital assets are long gone. Now, creators and influencers bridge the connection between brands and consumers.  This report is the sixth chapter of Brand Safety & MarTech Report 2023

In an increasingly competitive landscape, brands face growing challenges in capturing customer attention. With numerous ads competing for mere seconds, making your ad stand out is imperative.  This is the fourth Chapter of Brand Safety & MarTech Report 2023 that delves into the art of impactful advertising. It explores how advertisers can harness the elements

APAC’s advertising industry has transformed in recent years, making brand safety a given. Indonesia, at the forefront of APAC’s mobile revolution, anticipates 334 million smartphone connections by 2025, with an 89% adoption rate. To balance brand safety with user-generated content, advertisers now prioritize influencer alignment. This report explores and discusses: The Mobile Landscape in Indonesia