AI is like a tidal wave, sweeping across all departments, and sales is no exception. While sales have been slower to adopt AI than other departments, salespersons are now more open to accepting this future-defining technology to drive more effective results. Over half of salespersons (58%) agree Gen AI has the potential to help them […]
Top 4 Ways to Integrate AI in Sales Read More »
With the advancement of AI technology, 48% of marketing leaders have witnessed a notable increase in the integration of AI within marketing strategies. Additionally, 51% of e-commerce firms leverage AI for seamless experiences, while 64% of B2B marketers recognize its value within their strategies. While the essence of AI is widely understood, this blog delves
The Synergy of Marketing and AI: A Path to Collaborative Intelligence Read More »
In an increasingly competitive landscape, brands face growing challenges in capturing customer attention. With numerous ads competing for mere seconds, making your ad stand out is imperative. This is the fourth Chapter of Brand Safety & MarTech Report 2023 that delves into the art of impactful advertising. It explores how advertisers can harness the elements
Driving Results in the Attention Economy | Brand Safety & MarTech Report 2023 Read More »
AI is reshaping all our marketing and advertising facets, and customer loyalty is no exception. This is the third Chapter of Brand Safety & MarTech Report 2023 that explores the swiftly evolving preferences of Indonesian consumers and how brands can effectively engage them. A key finding from the report discovers that messaging apps are the
By Rohit Dadwal | MMA Board Member and Managing Director APAC | MMA Global APAC With the current competitive landscape marked by an influx of countless marketing messages and advertisements every single day, customers feel inundated. As each customer’s expectations become as unique as their fingerprints, it gets increasingly challenging to meet escalating demands while
How Data and AI Help Marketers Leverage Hyper-Personalization Read More »
The recent surge in AI tools, led by ChatGPT, has brought a revolution to the marketing industry. These powerful AI technologies have become indispensable assets for marketers, enabling them to optimize campaigns, enhance customer experiences, and unlock new opportunities. Leading brands like Canva, Notion, and Google are developing their own AI tools or integrating AI
Beyond ChatGPT: Top 18 AI Marketing Tools for 2023 Read More »
The retail media landscape has experienced significant growth and transformation in recent years and is projected to grow at an annual rate of 25% in the next five years, reaching a substantial value of $100 billion. By 2026, it is expected that retail media spending will constitute over 25% of the total digital media expenditure[1].
Top Factors That Are Fueling the Growth of Retail Media Read More »
Voice-enabled advertising: conversational commerce and connected cars “Hey Siri, what’s the weather like today?” From voice-searching to sending voice commands on Smart Home Devices such as Apple HomePod and Google Assistant, consumers’ comfort and preference have rapidly shifted towards voice-based channels. An Adobe Analytics study reveals that 91% of business decision-makers are investing significantly in
Conversational Commerce & Connected Cars Read More »
SMARTIES is the world’s first and most coveted annual marketing award program recognizing innovation and excellence driven by Tech Enablers, Publishers, Brands/Advertisers, and Agencies that deliver significant business impact. This year’s SMARTIES Awards celebrate renewed vigor and energy to recognize creativity, innovation, and the future of marketing excellence. In addition, this year introduces two new
SMARTIES Awards 2023 – Submission Kit Read More »
The unprecedented change brought by the novel pandemic has shifted the way we work and live, making marketing more complex than ever. Furthermore, active internet users are projected to reach over 900 million by 2025. This makes targeting and catering to evolving customer expectations even more complex. As a result, marketers need to provide unparalleled
MMR: Building Winning Marketing Organizations Read More »
